Google Analytics Adds New Features

Writing by Nick Stamoulis on Wednesday, October 21, 2009 Comments (3)

If you use Google Analytics, which is perhaps the best free analytics tool online, then you should know that the Google team behind it has added new features. These features are designed to help power users make the most of the analytics tool and to make the tool more flexible. I think Google succeeds on this one.

Here’s a run down of the new features:

Two new goal types and expansion of the number of goals allowed

Expanded mobile reporting

Advanced Table Filtering

Unique Visitor Metric for custom reports

Multiple custom variables

Sharing and custom reports expansion features

Analytics Intelligence

Custom Alerts

The video below contains the new Google Analytics features:

While all of these features are great new features for someone, I think two of the most robust off these features are the last two (Analytics Intelligence and Custom Alerts). You can set up GA to alert you weekly or monthly when certain important metrics occur on your site and Google Analytics will keep an eye on key metrics and notify you when important milestones are reached based on a programmed algorithm. Google Intelligence looks to be quite promising to all webmasters and I can’t wait to see it in action.

Learn more about these changes to Google Analytics on the GA blog.

Comments (3) Category: Webmaster Tools

Read similar posts in Webmaster Tools

3 Comments

Made Thursday, 22 of October , 2009 at 1:00 pm

Having Google Analytics code installed on the pages of a site or blog is a must-do. Otherwise, how are we going to measure our marketing campaigns or visitors’ interaction with our sites?

There are other professional paid services or softwares to handle this job as well, but Google seems to be improving this service dramatically recently.

Thanks for the update.

Comment by Nick Stamoulis

Made Thursday, 22 of October , 2009 at 2:18 pm

Hi Website Promotion Blog,
Very true with both of your points…why would a business or marketer pay money for an analytics software when they can use an excellent product with Google analytics for free?

Pingback by A week's worth of SEO geek goodiness! | Search Engine Journal

Made Tuesday, 27 of October , 2009 at 9:38 am

[...] Google Announcment Immeria Epikone Search Engine Journal (And here) Search Engine [...]