Why Low Quality Links Are Not A Problem

Writing by Nick Stamoulis Tweet

Many new webmasters, when they find out that back links are good and that high quality back links are better, try to figure out what they should do about low quality back links. The answer is, nothing.

Back links rarely hurt you even if they’re from bad neighborhoods. The search engines know you can’t control what other website owners do on their websites. A site that links to you links to you for its own reasons – or its owner’s reasons. That’s not your problem.

Google, and other search engines, will determine whether each link pointing to your site is a good link or not and credit you accordingly. You will not be penalized for bad links to your site, usually. Now, if you link to bad neighborhoods, that’s a different story.

When it comes to back links and the quality of sites passing link juice to you, don’t worry about it. Move yourself in a positive direction and build high quality relevant links from many different sources over a period of time.