Twitter for Small Business – Only 9%

Writing by Nick Stamoulis Tweet

Here’s an interesting number – 9%. Are you a part of it?

According to Small Business Newz, only 9% of small businesses are using Twitter for marketing. But, 32% more are planning to incorporate social media into their marketing plans. Twitter will no doubt be included in that. You should consider it too.

There are more reasons than meet the eye that a small business owner would want to use Twitter in their marketing plans. One very good reason is for search engine optimization purposes. And, no, I’m not talking about some new link building scheme. I AM talking about a new way of getting ranked in the search engines for your important content.

As noted yesterday, both Bing and Google are in discussions with Twitter and Facebook about including updates in search results. Once that happens, and it’s already started to happen, then you’ll have one more way to land on page 1 of the search results for the keywords that you are targeting. While traffic will not be routed directly to your website from the search results, it will be routed indirectly through Twitter, which is fast becoming one of the web’s most important tools for marketing for small businesses. Capture an audience on Twitter and you will surely see your visitors, brand and sales rise.