Google Local That Are Not Local Search Results

Writing by Nick Stamoulis ShareThis

David Naylor made an observation that Google could be localizing search results based on the search query. It doesn’t seem right that they would do this. But it got me to thinking. What are some ways you could take advantage of this?

One way that is almost obvious is to start a new domain. If your current domain is a general niche-targeted website then you might set up a domain specifically for the key phrase that you want to target and aim it at the local region with a Google Tilt on it. For instance “tennis courts for hire”. You could set up a website targeting that phrase specifically and write your content to appeal to an Australian market.

This is one way to use multiple domains and you may have found other reasons to do that within your niche. If you’re not doing it already, you should drill down and look at some search phrases to see how they compare region to region. Is there a strong tilt to one local area?

Google Trends can be helpful for this. Keep an eye on your important search phrases and target them locally if it seems wiser.