Several Reasons Why Visitors Bounce

Writing by Nick Stamoulis on Wednesday, October 28, 2009 Leave a comment

If your website has a high visitor bounce rate, you might be wondering why visitors visit your site then leave before looking at any more pages. That’s what is called a bounce rate and unless you are running an AdSense site, it’s not good. You won’t make nearly as many sales with a high bounce rate.

Why visitors leave? There are a number of reasons why, among them:

  1. Poor site design – Let’s face it. Your website design is a visual treat. If visitors like it they are more likely to stick around. If it’s unattractive, gaudy, or obtrusive to their eyes, they will leave.
  2. How good is your content? – If your content is sub-par you can’t expect people to stick around. No one will hang around for bad content. If you can’t create great content on your site then hire a ghostwriter. Otherwise, live with the high bounce rate.
  3. Poor calls to action – You want your product descriptions to be very good and your calls to action to be strong. If they aren’t, you’ll lose traffic.

These are the top three reasons visitors leave your site before buying anything or visiting other pages. If you want to kill a high bounce rate, fix these problems before they kill your site.

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