Backlinks Or On-Page SEO – Which Team Wins?
If you read many SEO blogs, you'll inevitably hear someone say that the most important aspect of a search engine optimization campaign is building backlinks. If that is true then why are people still chanting, "Content is king." Can both be true? It doesn't seem possible, does it? If content is king then that implies that content is the most important aspect of SEO. On the other hand, you can't discount the value of good, quality backlinks. In fact, in some industries, if you don't have a good backlink portfolio then you simply don't exist. That hardly sounds like content is king. To be sure, backlinks mean nothing without quality on-page SEO. You can build a million high quality links to a blank page and all you'll CLICK HERE TO READ MORE...
Email Marketing Can Help Your SEO Efforts
Is there a way for email marketing to boost your SEO? Actually, there is. First, if you publish a periodic email newsletter, and you should, and distribute it by e-mail then publish the archives of your newsletter on your website then any links you have in that newsletter pointing back to other pages on your site will act as inbound links on those pages. That's one way that your email newsletter can benefit your off page search engine optimization or link building efforts. It's not the only way. Another way to benefit with your email newsletter is the original content that you add to your site in the archives. If the articles in your newsletter are original content and you publish the newsletter on your website as CLICK HERE TO READ MORE...
Why The SEO Industry Is Growing
Every day there seems to be a greater number of people competing for search engine optimization business. The question that begs to be asked is, Why? Why are there so many people trying to break into the SEO business? It is likely they've heard that it's a lucrative field. But there are plenty of other lucrative fields that are holding fairly steady right now. Many of them require a person to work a lot harder - in terms of physical labor - than optimization work does. Could that be the reason that the SEO industry is seeing so many new upstarts? I think there is the perception that SEO is easy work. Easy money. After all, what do you do all day? You look at websites and CLICK HERE TO READ MORE...
Is Search Innovative Enough?
Recently Microsoft's Steve Ballmer said in an interview that the past 5 years of search has not been that innovative. Is he right? Here is the video with the Microsoft's Steve Ballmer: There are any number of ways that charge could be answered. On the one hand, there has been quite a bit of innovation. After all, Bing, itself a Microsoft product, has captured imaginations by actually making itself somewhat competitive with the No. 1 search engine, Google. On the other hand, we do only have two search engines to speak of, and one of them dominates the market with an overbearing presence. If there is any innovation, it might be difficult to see. But I think there is innovation still going on. It isn't the same type of CLICK HERE TO READ MORE...
Who’s Moderating For The Search Engines?
I read an interesting post this morning, the premise of which was that bloggers are manual moderators for the search engines. I hadn't thought about it before, but I suppose it's also true of forum moderators, wiki managers, and others who are in a position to approve user generated content and posts. To what extent are bloggers and forum moderators also moderators for the search engines? To the extent that you approve links that the search engines use to influence rankings. In other words, if you have dofollow links from your web property to anyone else's web property then you are helping the search engines do their job. That's a heavy responsibility. The point is this: You should be diligent in approving user generated content CLICK HERE TO READ MORE...
Are Blog Writers Selfish When They Paraphrase?
I recently read on a famous search engine optimization blog - yes it is one that you'd recognize (but one that I will not paraphrase for this particular blog post) - that, paraphrasing, most blog writers blogs have a selfish agenda, namely to secure business for themselves. Interesting, I thought, since the very idea of any business having a blog in the first place was for marketing purposes. Why shouldn't blog writers and SEO experts use the same marketing strategies that we teach our clients to use? Ironically, the same SEO blog on which this statement was made attempts to increase its business by securing customers in the same manner. Weird. Is it selfish to do this? Is it selfish to market oneself with a blog, to CLICK HERE TO READ MORE...
How Important Is User Generated Content?
UGC is the acronym for user generated content. Is it important? In terms of optimization, yes. But also in terms of your business time. Get 100 people generating content for you and that's how many pages less you have to create for yourself? Of course, there are different ways to get UGC. Here are a few: Blog comments Wikis Forums Guest writers Articles RSS feeds There are plenty of ways to get user generated content. But the search engine optimization benefits should be considered. And to be sure, not all UGC have perfect SEO benefits, but all UGC has some SEO benefit. How? Consider this: Content is SEO. Whenever your site visitors respond to your content, add their own, or provide you with UGC, that itself invites the search engines to recrawl your website CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
