Is JavaScript Killing Your Website?
You might be tempted to use JavaScript for all sorts of things on your website that you could do in other programming languages. Don't. JavaScript has its advantages, but the disadvantages can be more disadvantageous than the advantages can be advantageous. If you can do something in another language then you should. Why? Two reasons. JavaScript is uncrawlable and therefore not optimizable. A site full of JavaScript is a negative where search engine optimization is concerned. Sure, you can do some cool things, but I'd rather rank well. Wouldn't you? The second reason JavaScript should be avoidable if possible is because it is code heavy. Very code heavy. And all that code on your web pages means that the search engines are running through looking for content to CLICK HERE TO READ MORE...
Different Strategies For Each Engine?
Back in the 1990s, and even as late as 2005, many search engine optimization consultants and webmasters spent a great deal of time trying to optimize for each search engine. There was a good reason for this. Each search engine had its own way of determining how to rank websites. It was often the case that one search engine put greater emphasis on meta tags while another search engine put more emphasis on links and on-page content optimization techniques. The strategy made sense for the times. In the last few years, however, we've seen a complete dominance of search taken over by one search engine, Google. All the other search engines are languishing, trying to keep from becoming irrelevant. I'm not saying that one should focus on CLICK HERE TO READ MORE...
Will Links In Videos Lead To More Spam?
We are officially at the dawning of a new age. Marketers are now starting to put links in their videos. And the click through rates are soaring. But I'd imagine that the spam rates are too. Seriously. Do you think those links in video will lead to more spam? I do. But they'll also lead to more business and assistance with your off site search engine optimization or link building efforts. Got to take the good with the bad, I guess. But it's just a matter of time before someone solves that issue. They did with e-mail links on websites. You got CAPTCHAs. They're a pain in the rump, but they get the job done. Then there's forms that people have to fill out. No e-mail. Just a CLICK HERE TO READ MORE...
Is Your Message Consistent?
Search engine optimization is very effective. You know that. But just as important as SEO is your ability to craft a consistent message across the board - in all of your search engine and internet marketing media. Whether you launch campaigns in social media, video marketing, article marketing, blogging, or all of the above and more, it is vitally important that your message be consistent. One way to maintain a consistent message in all of your media is to make it all keyword-focused. By picking your keywords and focusing on those keywords in every media you engage in, you at least show an expectation that you are focused on one niche and one aspect of that niche. But is that enough? No. I'll say it's not. Keywords are CLICK HERE TO READ MORE...
Would A Google Algorithm Change Affect Your Rankings?
It happens every couple of years or so. Google will undergo a huge algorithm change that seriously affects some rankings. Sometimes those algorithm changes affect the search engine optimization strategies at a large number of websites - sometimes they affect a wide variety of different types of websites - and sometimes they only affect a few websites of a certain type. But you can bet that Google will drastically change its algorithms again at some point in the future. When it does, will that change affect your site in a negative way? Search engines are unpredictable. In one sense. You don't know what they'll do next. But they are very predictable in that you know they'll do something. Google will likely make a large and serious algorithm CLICK HERE TO READ MORE...
How Social Media Transfers SEO Benefits
More and more I see articles and posts on where social media and search engine optimization connect. Many more marketers are starting to get the idea that social media is itself a form of SEO. Of course, spammers have known that for a long time. Given this truth, however, the worst kind of social media you can perform is social media for the sake of SEO. You don't want your social media campaigns to just be focused on the SEO benefits. That's only one aspect of how you can leverage social media for branding and marketing. There's a lot more to it than that. Nevertheless, it pays to be cognizant of the optimization benefits no matter what you do. In my campaigns I've noticed that there are CLICK HERE TO READ MORE...
Why IFrames Stink!
An iframe is an inline frame that consists of an html page within an html page. Creating one is really simple, but there are no associated search engine optimization benefits to have an iframe. Essentially, when it comes to SEO, you're screwed. Here's what you do to create an iframe: Create an html page and put some content on it; give it a name Create another html page Place the following code within the body content of the second html page (bracket)iframe src="newpage.html" width="200" height="200" frameborder="0" scrolling="auto" name="myInlineFrame"(c-bracket) Body Text (bracket)/iframe(c-bracket) Replace (c-bracket) with the > symbol and (bracket) with the < symbol. The effect will be the second page appears within the first page. It might look cool, especially if you have a cool page design, but the page within the page will CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
