How Your Anchor Text Helps The Search Engines
The folks at Yahoo Labs have been pretty busy lately. They recently published a paper titled "Building Enriched Document Representations using Aggregated Anchor Text" (opens a pdf file). It's an interesting read. The paper is all about how to rank web pages based on what the anchor text pointing to those pages say about them. The problem is, there are a lot of web pages on the Web that don't have links pointing to them. So what the does the search engine do? Well, you look at the Web graph (a fancy term for the aggregated whole of the Web - pages, links etc.) and consider the anchor text of external pages (pages external to the website on which your page exists) that point CLICK HERE TO READ MORE...
Will Free Last Forever?
This search engine optimization blog is free. Hope you enjoy it. It's free to read. And I hope you see its value. Lots of people do. I know, because I hear it every day. So free is beautiful, right? Not according to some people. Free is a sham, says these two entrepreneurs. Of course, Chris Anderson disagrees. He says free is the currency of the web. Who's right? Chris Brogan has a brilliant post on this very thing. If free is so great, why isn't everyone doing it? Does your SEO provide his services for free? Why not? The problem with free is that it isn't a sustainable business model. I concede that sometimes free is good. You can build a good list CLICK HERE TO READ MORE...
One Marketing Strategy Guaranteed To Skirt The Duplicate Content Issue
If you are concerned at all about duplicate content for your search engine optimization effort then there is one marketing strategy that you should adopt right away. If you pursue this marketing strategy then you'll never get dinged for duplicate content. Ever. Guaranteed. It's article marketing. OK, not traditional article marketing. That relies on mass distribution and you could conceivably run into duplicate content issues if you have an article floating around at the thousand different websites. But there is another kind of article marketing where that will never happen. The kind of article marketing that I'm talking about is where you write an original article and submit it to ONE - and only one - website. If that site owner rejects the article then send CLICK HERE TO READ MORE...
Should Google Charge For Services?
In March 2006, Danny Sullivan wrote a post titled 25 Things I Hate About Google. Are his criticisms still valid today? Two criticisms, I believe, are very apt for today. First, 16. Stop giving away Blogger for free. It's just full of junk. Junk, junk, junk. If you let anyone have it with no barriers, surprise, some are going to take it and do bad things with it. and secondly, 23. Charge for things! Seriously, I'm getting frightened. I love that anyone can get free analytics, email, you name it from you. But I'm fearful that people also can't get support for when things go wrong. Meanwhile, I worry that companies I want competing with you, to keep you on your toes, can't do so when you CLICK HERE TO READ MORE...
SEO is Competitive is an Understatement!
How competitive is SEO? Do this: Go to Google, type in a word. Any word. Then look up in the right corner of your screen just above the sponsored links. You'll see a line that reads "1 of 10 of about ____________ for (your keyword)". What's the big number say? That's how many web pages use the word that you entered into the Google search box. It's a big number, isn't it? Well, it should be. That's because there are a lot of people talking about it. I entered "tennis". There were 172,000,000 results for "tennis". But are all of them competitors? Probably not. Technically speaking, all 172,000,000 web pages are competitors. They are competing for the same top spots at Google. But they aren't all competitors CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
