The Most Essential SEO Data To Measure
If you are doing your own search engine optimization or even you have have hired an SEO firm, then you'll want to make sure that you measure certain data to determine whether or not your SEO efforts are paying off. There are all sorts of data that you can measure, but I've narrowed down the list to the ones that absolutely are essential data sets for every business owner or marketer to measure. Sales, Leads aka Conversions - At the end of the day all of your online and offline marketing efforts come down to increasing and generating sales for your business. Often many times people tend to loose sight of this key aspect and how truly important it is. The only difference is CLICK HERE TO READ MORE...
How Long It Takes To Drop Off The Search Radar
Do you know how long it takes before you can disappear from the search engine indexes completely? The technical answer is: As long as it takes for the search robots to return to your site. The real answer is, It could be just a few hours. The search engines will return to your website to crawl it and index new pages and content every time you update it. If you update your site often then you'll likely get crawled often. Once you train the website robots to return to your site every few hours or so then they will do so by habit. They'll get used to new content on your site and may even crawl it if you haven't updated it. On the other CLICK HERE TO READ MORE...
Visible Control Over Your Site in Google
One of the most important elements of web marketing is search engine optimization and a very important aspect of that is your listing in the search engines. It's important to understand that Google does not use your meta data for ranking purposes. However, your meta data is important for Google in its display of your site within the rankings. Two of the most important meta tags are the Title tag and Description tag. Your Title tag appears in Google SERPSs as a blue clickable link in large font size above your Description, what Google calls the snippet. Google's primary concern is delivering quality content to searchers. If you don't provide good Titles and Descriptions for that purpose then Google will substitute your information for CLICK HERE TO READ MORE...
Tips for Redirecting An Old Domain Name
If you are planning to move an old website to a new domain name then conventional wisdom says to redirect the old domain name to the new so that you can capture visitors still attempting to visit that old website. Sometimes I do recommend going against this conventional wisdom, but there is one instance when redirecting an old name just doesn't make sense. If your old website isn't getting any traffic, or the traffic that it does get is so small that you can't justify the $10/year expense to hold onto it, then you might as well just let the old domain expire. The exception in this case is if the domain name is one that you want to hold onto and you plan CLICK HERE TO READ MORE...
SEO Should Not Look Like Science Project
Often times I get phone calls from potential clients that start off telling me how they are looking for search engine optimization services and begin to ask for certain requirements on the strategy side of things. There is nothing wrong with that except that some of the requests look more like a recipe for a science project than actually online marketing efforts to help grow a business. Since when did building a business online go from a traditional marketing mind set to a formula? Yes the search engines run on a mathematical algorithm but approaching the process of building an online business through quantitative efforts is not exactly the best approach. What if you hire a search engine optimization expert and they make the strategy look CLICK HERE TO READ MORE...
How To Build Links For Bing
Link building is one of the most important tasks for any webmaster or marketer that is looking for long term search engine optimization growth. Google has taught us all that. But what about Bing? Now that Microsoft has waged a third quarter blitz to gain some competitive advantage against its arch nemesis, the folks in charge of indexing websites at Bing want to make sure we all understand the best practices for building inbound links to our websites. The good news is it's not a far cry different than building links for Google. The bad news is it's not a far cry different than building links for Google. Let me explain that. First, a little snippet from the Bing blog: Bing's position on link building is CLICK HERE TO READ MORE...
Issues With Putting Your SEO Efforts On Hold
Search engine optimization is one of those things that if you are starting it up now you might be a bit late to the party, but at least you got there. It is important to really get started as soon as possible and get things going with your SEO efforts because each day a business waits to get active in the search engines is another day your competition might be really ramping up their search engine marketing efforts slowly stealing away valuable visitors away from your business. In today’s marketplace, businesses large and small cannot wait before they concentrate on their SEO program. Here are some things that can happen if an established company waits on building a solid SEO program: 1. Time: SEO CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
