Comments on: Is it Silly to Think Rankings Build Businesses? http://www.searchengineoptimizationjournal.com/2009/11/06/rankings-build-businesses/ Search Engine Optimization Journal is an SEO Blog that contains usefule articles, tips, resources and news about SEO. Thu, 02 Feb 2012 18:02:06 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nick Stamoulis http://www.searchengineoptimizationjournal.com/2009/11/06/rankings-build-businesses/comment-page-1/#comment-77505 Nick Stamoulis Fri, 04 Dec 2009 19:33:20 +0000 http://www.searchengineoptimizationjournal.com/?p=8891#comment-77505 Hi Sally, Very true and great points! Especially about the skills and touch point of answering the phone properly...it is the total package for sure! Thanks again for stopping by! :) Hi Sally,
Very true and great points! Especially about the skills and touch point of answering the phone properly…it is the total package for sure! Thanks again for stopping by! :)

]]> By: Sally Dillon http://www.searchengineoptimizationjournal.com/2009/11/06/rankings-build-businesses/comment-page-1/#comment-77497 Sally Dillon Fri, 04 Dec 2009 18:55:30 +0000 http://www.searchengineoptimizationjournal.com/?p=8891#comment-77497 Oh, and let's not forget the importance of answering the phone and how the phone is answered!!! Your receptionist can gain or lose sales for you if she doesn't have good phone answering skills. Oh, and let’s not forget the importance of answering the phone and how the phone is answered!!! Your receptionist can gain or lose sales for you if she doesn’t have good phone answering skills.

]]> By: Sally Dillon http://www.searchengineoptimizationjournal.com/2009/11/06/rankings-build-businesses/comment-page-1/#comment-77495 Sally Dillon Fri, 04 Dec 2009 18:54:00 +0000 http://www.searchengineoptimizationjournal.com/?p=8891#comment-77495 If you are getting visitors but no sales conversions, it's time to do some split-testing or try this: find 10-20 sites that sell the same products and/or services that you sell. Compile them and then get as many people as you can to rate which one they would choose to do business with. The more people that participate, the better. Then emulate the "winning" site. Including testimonials, credentials, awards, community and charitable organizations that you are a member of, and especially photos and videos of the principals of the business all go a long way in building trust. If you are getting visitors but no sales conversions, it’s time to do some split-testing or try this: find 10-20 sites that sell the same products and/or services that you sell. Compile them and then get as many people as you can to rate which one they would choose to do business with. The more people that participate, the better. Then emulate the “winning” site. Including testimonials, credentials, awards, community and charitable organizations that you are a member of, and especially photos and videos of the principals of the business all go a long way in building trust.

]]> By: Nick Stamoulis http://www.searchengineoptimizationjournal.com/2009/11/06/rankings-build-businesses/comment-page-1/#comment-77413 Nick Stamoulis Fri, 04 Dec 2009 12:44:41 +0000 http://www.searchengineoptimizationjournal.com/?p=8891#comment-77413 Hi Lorraine, Great point and analogy comparing rankings to brick and mortar inventory, systems, etc...as always thanks for being such a great loyal reader :) Hi Lorraine,
Great point and analogy comparing rankings to brick and mortar inventory, systems, etc…as always thanks for being such a great loyal reader :)

]]> By: Lorraine http://www.searchengineoptimizationjournal.com/2009/11/06/rankings-build-businesses/comment-page-1/#comment-77321 Lorraine Fri, 04 Dec 2009 01:42:00 +0000 http://www.searchengineoptimizationjournal.com/?p=8891#comment-77321 Sage advice as always, sir! No question, I can say through personal experience of my business growth that rankings alone are inadequate for total success. They still make me tingle though! :) Just like you can not have a successful brick and mortar business without both brick AND mortar...and inventory and systems, and policies, and etc., etc., you can not build a web business just on rankings. Seems only logical when you consider that life in general is too complex for any individual aspect to be the only necessary ingredient for success. As always, many thanks for generating a sensible, honest dialogue on this often over-hyped subject. Lorraine Sage advice as always, sir!

No question, I can say through personal experience of my business growth that rankings alone are inadequate for total success. They still make me tingle though! :)

Just like you can not have a successful brick and mortar business without both brick AND mortar…and inventory and systems, and policies, and etc., etc., you can not build a web business just on rankings. Seems only logical when you consider that life in general is too complex for any individual aspect to be the only necessary ingredient for success.

As always, many thanks for generating a sensible, honest dialogue on this often over-hyped subject.

Lorraine

]]> By: Nick Stamoulis http://www.searchengineoptimizationjournal.com/2009/11/06/rankings-build-businesses/comment-page-1/#comment-77311 Nick Stamoulis Fri, 04 Dec 2009 00:56:54 +0000 http://www.searchengineoptimizationjournal.com/?p=8891#comment-77311 Hi Gary, Thanks for reading, glad the post helped! Hi Gary,
Thanks for reading, glad the post helped!

]]> By: Gary http://www.searchengineoptimizationjournal.com/2009/11/06/rankings-build-businesses/comment-page-1/#comment-77293 Gary Thu, 03 Dec 2009 22:56:00 +0000 http://www.searchengineoptimizationjournal.com/?p=8891#comment-77293 Great article, it gives a better understanding about the important role that link building plays in in driving costomers to my site. Great article, it gives a better understanding about the important role that link building plays in in driving costomers to my site.

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