Squeezing A Call To Action In Your Description

Writing by Nick Stamoulis Tweet

Your description meta tag really only serves one purpose these days and that is to attract clicks from organic search listings. Rather than using the tag as another on site search engine optimization tool, you may be better off using it as a marketing tool. Keywords are important however there are times when it may be more prudent to forsake a keyword or two if it is going to result in more traffic.

One tactic that is being used more frequently now is to include a call to action inside the meta description. When searcher see your description in the search results, the call to action may just influence their decision on whether or not to click on your listing.

A call to action can appear anywhere within the description, for example, “If you are looking for the latest information on (keyword) then visit our site for expert articles”, or similar. The ‘visit our site’ is the call to action.

You may only have 200 characters to make your sales pitch, but in a world full of expert Tweets, it shouldn’t be that difficult to create an professional sales pitch with a call to action.