The Number One Rule of SEO
That might sound like a silly question – what should be the number one rule when it comes to search engine optimization? However, everyone has their own ideas. For some it relates to keywords, for others, on-site optimization or off-site optimization (or link building). It may sound like I am repeating the same philosophy all the time – here is a different twist.
When it comes to SEO, every site, every business is unique in every respect. They are have their own set of unique requirements and their own unique blend of options that can help lift them to the front page of the search results. While there may be a range of basic white hat optimization strategies that every site can implement, once you get past the basics it is a different story.
Some businesses can succeed with pure organic search results; others may need the help of pay per click advertising. Another business may find that social media marketing through the use of videos delivers more and better targeted visitors than organic search on its own.
To be successful online now you need a blended strategy that uses every available channel promote your business. You also need a website that fulfills all the requirements needed to be successful – that includes design, content and usability. A mistake can be to try and copy what another business has done – it often doesn’t migrate to your business because you haven’t taken the same direction with other strategies.
So – the number one rule (for lack of a better phrase) is that each business is different and each business requires a different set of strategies to succeed online.
3 Responses to “The Number One Rule of SEO”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
Couldnt agree with you more Nick .. everyone seems to be going crazy with social media (internet marketers and business owners).. its the new buzzzz. I keep telling clients that it needs to make sense for your business … for instance, its going to be challenging to sell garden tools or automotive parts on facebook
hotel rooms and electronics .. different story !
Sounds like the take home message is that cookie cutter advice only goes so far. SEO, like so many other things, is complex enough to have details that are highly variable from situation to situation. This is similar to what I do, which is teach people how to make videos, Every video is, or should be, different. Ever SEO online marketing campaign needs to have individual issues addressed as well.
Thanks, as always, for your sage advice and putting things into perspective.
Hi Max,
Thanks for the comment…yea, I agree social media is all the rage in web marketing right now, but businesses often don’t spend the time to understand how it should be customized to their own business…
Hi Lorraine,
You summarized it nicely! Cookie cutter advice will only take you so far.
Another that comes to mind is that sometimes I might speak with a new potential client and they will ask my “advice” early in our sales process. I always say, I no nothing about your business, competition, marketplace, etc..once you are a client I am more than happy to spend time and develop a proper strategy…people always love free advice, that is why I have this blog