Comments on: Google Caffeine is Launching Soon!

By: Google Caffeine is Alive, Now What?

Google Caffeine is Alive, Now What? — Fri, 11 Jun 2010 05:02:07 +0000

[...] the last 8 months (since November of 2009), Google has been spoke about the new search engine algorithm known as “Google [...]

By: Nick Stamoulis

Nick Stamoulis — Sun, 22 Nov 2009 16:25:23 +0000

Hi eMaximize,
Yeah I agree with you that it would be nice to know what enhancements the Google Caffeine update will entail. We will all find out soon enough.

By: eMaximize

eMaximize — Sat, 21 Nov 2009 21:25:27 +0000

Thanks for sharing .. I dont believe Matt (or the interviewer) touched on what the caffeine update’s main goals are .. which is unfortunate .. agree with MasterLinker in that it seems to be a re-engineering to bring about some efficiencies, and possibly some infrastructure economies .. it would have been nice to know what (soft) enhancements caffeine was addressing..whether noticed or not by the end-user.

By: Nick Stamoulis

Nick Stamoulis — Fri, 20 Nov 2009 12:14:56 +0000

Hi Lorraine,
Yeah, it will be very interesting to see overall if the SERPs do change or if there will be enhancements to the search results. As always thanks for being such a great loyal reader!

By: Lorraine Grula

Lorraine Grula — Fri, 20 Nov 2009 00:45:17 +0000

Glad my hat is white! Matt Cutts said point blank in the video that he did not think the actual SERPS would change much. He even made it sound like that was their goal, which seemed a tad strange. It will be interesting to see how things are affected but I have always thought that if google’s goal is to serve searchers the best info, then if you are providing the best info in a white hat way, then no matter what changes they make, you will be ok.
As always, thanks Nick for providing reliable and honest info.
Lorraine

By: Nick Stamoulis

Nick Stamoulis — Wed, 18 Nov 2009 17:05:50 +0000

Hi Josh,
It is better that they don’t since I can only imagine it could make the holiday season even more challenging this year for eTailers…thanks for the comment!

Hi David,
Let’s hope that the affiliate and domainers get clean up out of the SERPs.

Hi MasterLinker,
True, but lets see what the actual result from this update actually changes things…

By: MasterLinker

MasterLinker — Wed, 18 Nov 2009 16:27:56 +0000

From the interview you referenced and subsequent posts on Matt’s blog, it appears Caffeine is just a re-engineering of the search engine so it processes everything faster and not necessarily a change in the ranking algorithm. (One notable exception is results will be more “time sensitive for certain topics.)

As a result, it doesn’t appear that search rankings should fluctuate much…at least initially. However, I agree with Nick that you should be able to sleep well at night if you employ white hat SEO techniques. Black hatters need to always be on the lookout…whether with the Caffeine update or some future tweak in the ranking algo.