Comments on: Title Tags Can Be Changed by Google?

By: Nick Stamoulis

Nick Stamoulis — Thu, 17 Dec 2009 22:57:21 +0000

Hi Chris,
This is solid advice! Thanks for the comment and stopping by

By: Chris McElroy

Chris McElroy — Thu, 17 Dec 2009 21:50:24 +0000

Another way of taking advantage of Google Snippets and changes they are making is building blocks.

What I mean by that is creating a page that for instance has 4 services to sell and where you want to rank for those four key phrases.

You use whatever your main key phrase is in your top h1 tag, then you use each of the others as a title with an h2 tag and a block of text that not only describes what you want to say there, but also so the first sentence in that block of text be something you would want as a description in the search engine ranking page.

By: Nick Stamoulis

Nick Stamoulis — Fri, 13 Nov 2009 16:10:48 +0000

Hi Larry,
Thanks for the comment…best of luck with the testing!

By: Larry Brauner

Larry Brauner — Fri, 13 Nov 2009 14:43:31 +0000

I like your advice. I once changed my title to try and capture new keywords, and my traffic went down.

I checked my position for my main keywords. No change. That told me that my clickthrough rate had dropped. Searchers for my main keywords didn’t find my new title relevant and compelling. I changed my title back, and my traffic rebounded.

For me, this underscored the importance of balancing objectives in title selection: optimize for keywords and optimize for appeal to the target audience.

It’s a worthwhile exercise to test variations in title to see which variation yields the greatest traffic and/or conversions.