Full Text Vs. Summary In RSS Feeds
When you set up your blog RSS feed you'll have to decide whether you want that feed to publish as a full text feed or a summary. The full text will publish your entire blog post within the RSS feed while the summary will post just a couple of paragraphs and link back to your blog post. There are advantages and disadvantages to both methods. RSS feeds that offer summaries tend to receive more click throughs back to the website, but that's really the only major benefit - and it may not be a benefit at all if a high click through rate means a lower overall readership. Here is a video that I found (an older one but still very good!) about RSS Feeds: Anyway, CLICK HERE TO READ MORE...
Will Bing Marry News Corp?
Rupert Murdoch is reported as saying that he plans to de-index his web properties from Google and go to an all-paid subscription format. In case you never got a chance to see this interview, here it is: Now, the talk is that Bing.com has had discussions with News Corp about offering exclusive content through its search engine. According to a Financial Times article, Microsoft, the owner of Bing.com, has approached other publishers with a similar deal. TechCrunch gives a little bit of insight into how this might play out in the long run and who is ultimately behind the coup that seems to be developing right before our very eyes. The interesting thing I find about all of this is this: If Microsoft did strike CLICK HERE TO READ MORE...
Total Or Unique Visitors, What Is the Difference?
New webmasters might be confused about the difference between visitors and unique visitors in your analytics program. If you're not sure which metric is the more important of the two then perhaps you need to spend a little more time analyzing your traffic. Your Visitor count is the total number of visitors in the reporting period you are observing. Unique visitors is the number of visitors who have visited your site for the first time. Which is the more important metric for your site depends a lot on your site's mission and your goals, but for most website owners, both metrics tell a story. Total visitor count is an important metric because it tells you precisely how many people who have been on CLICK HERE TO READ MORE...
When To Optimize Your Website Yourself
Many webmasters, business owners and marketing folks are sometimes more concerned about saving money than making it. Ever heard the expression, "Penny wise, pound foolish?" Save a buck today, lose two or three tomorrow. That's what happens when you try to optimize your own website and don't know what you're doing. You're likely going to fail or you won't be patient long enough to wait for the results you hope to get. Often many times I have seen people that don't take the time to truly understand how search engine optimization works, try to rush it or have unrealistic expectations and then vow that SEO does not work. I can assure you that search engine optimization is one of the most cost effective CLICK HERE TO READ MORE...
Is Article Marketing A Thing Of The Past?
More and more, I see articles popping up as guest post's on blogs and as premium content on websites. Of course, people are still using article directories to mass submit their articles to a variety of websites as well. But is that still an effective way to do it? It is true that article marketing has changed a lot in the last couple of years. The top-tier search engine marketers today are writing premium original content and sending it out to other websites for a link back. That's becoming much more effective than the old school way of mass distribution. But I wouldn't count mass distribution out just yet, just pick better places to submit your articles, such as eZine Articles, HubPages or Work.com. People said the CLICK HERE TO READ MORE...
The Major Issue with the SEO Industry
Somewhere over the last few years the search engine optimization industry went in many different directions at the same time. Take ten industry people and each might have a different view point or approach when it comes to search engine optimziation, why is that? Isn’t the goal across the board the same? What else could the goal be besides building up a business or website online? Like everything else in a young and rapidly growing industry fundament things often times break down over time requiring a revamp or clean up to get things back on track and working how they were initially designed to work. Is the search engine marketing industry going to have to go through a clean up phase? Often times I speak with CLICK HERE TO READ MORE...
Top Online Brand Survey – Your Company?
An interesting survey by the Forrester Blog: Google, Yahoo! and Amazon are the most trusted brands online. I'm really not surprised by Google and Amazon, but I'd have thought that Yahoo! lost more ground. They were in second place in 2007 and still hold onto second in 2009 even though they've lost ground with consumers. Amazon gained and still is in third - barely. If I were to hazard a prediction here, I'd say by the next survey, Amazon will hold second place behind Google and Facebook, Microsoft, and YouTube will all have gained higher recognition with at least one of them possibly passing Yahoo! I also think MySpace will fall off the list and be replaced, possibly by Twitter. But here's the question: What CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
