What to Ask When Interviewing SEO Firms
If you are looking to hire an SEO firm for your next search engine optimization campaign, you'll want to conduct extensive interviews. Don't just interview one SEO firm. Interview several. And ask them all the same questions so you have a basis for comparison. But what questions? At a minimum you should ask any potential SEO firm you are planning to work with the following questions: What new SEO tactics have you added to your portfolio of skills within the last three months? - Search engine algorithms are ever evolving and you want your SEO to be as well. That doesn't mean they should take unnecessary risks, but they should constantly be testing new tactics and strategies. This question is designed to uncover an SEOs current knowledge CLICK HERE TO READ MORE...
Does Your PageRank Affect Your Rankings?
A recent reader of this blog asked me an interesting common question that I wanted to share with everyone, "If my Google PageRank moves up to a 3 and my competitor's PageRank remains a 1, will that push me above them in Google's search engine rankings?" Sadly, the answer is no. PageRank and search engine rankings are not related in that sense. PageRank is an authority number assigned by Google based on an algorithm associated with several factors that determine your site's trustworthiness that in directly affects your rankings in the Google for specific keyword phrases. It is not used by Google to determine your rankings for keywords. It is amazing to me that in 2009 that some webmasters, business owners and marketers CLICK HERE TO READ MORE...
YouTube Direct – Upload Videos to Your Site!
YouTube now has a way for webmasters to allow site visitors to upload YouTube videos directly to their websites. But the program is designed for news sites like CNN.com and Huffington Post. That doesn't mean that bloggers can't participate, however. I think the program will likely be available to most websites in some sense. But what is YouTube Direct? YouTube Direct is a platform that gives webmasters the ability to get user generated video content without developing their own application. Here is a video that clearly explains YouTube Direct: There are some advantages to being able to do this. First, you can keep your site visitors on your site a little longer. But, even better than that, you can have videos uploaded directly to your website instead CLICK HERE TO READ MORE...
Yes, SEO is an Investment
Too many businesses large and small look at search engine optimization as a nuisance and an expense, since when is promoting your business online a nuisance and expense? Search engine optimization and marketing should be viewed as an investment. When you approach you’re online marketing from just a rankings stand point it can be quite difficult to see the value in search engine marketing. SEO is not just a technical approach to get you on the first page of Google for a certain keyword phrase. If your business approaches it from that angle you might never see the importance of search engine optimization. Proactively marketing yourself online creates little pieces of dust floating around online connecting directly to your brand or business. If you connect CLICK HERE TO READ MORE...
How Many SEO Tools Do You Need?
No matter what kind of job you are doing, having the proper tools is essential to its success. The same is true of search engine optimization. But what are SEO tools and which ones are the right ones for you? This question can be answered in many ways. The basic SEO tools, of course, are a keyword research tool and your text editor. Why is a text editor an SEO tool? Because in that editor you create your web pages. You design your page designs and you put your keywords and links to good use. But that's a very basic tool and is a bit of a no-brainer. Unless you are building your website with a content management system, your text editor can be viewed as CLICK HERE TO READ MORE...
How Search Taxonomies Could Change SEO
Bill Slawski provides some interesting insight into a Yahoo! patent regarding taxonomies of information for the purpose of answering search queries directly. This begs the question, How would that change SEO? Bill asks the question this way If you’re a site owner, would it bother you that a search engine might mine your web site to display answers and potentially keep visitors from coming directly to your web site for those answers? The best search engine optimization people, marketers and webmasters are capable of great flexibility. Whenever a new search engine tactic appears or the search engines change their algorithms in a noticeable way, those webmasters who are observant adapt their content development tactics in response to take advantage of the changes. The result usually CLICK HERE TO READ MORE...
SEO Is A Slow and Steady Process
There are no quick fixes when it come to search engine optimization. Let's get that straight right now. You have to have some patience. This is perhaps the single most important thing to remember about SEO. It's also one of the things that gets so many marketing, webmasters and business people hung up about our industry. In our fast-paced "want it now" society there is a tendency to expect instant results from everything - even SEO efforts. The fact of the matter, however, is there are no quick fixes. SEO is a slow, steady process. No website rises to No. 1 rankings overnight. There are several reasons for this: One reason it takes a while to secure respectable search engine rankings is because of the age factor. The CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
