SEO is Kind Like a Credit Card
What I mean is that search engine optimization is open ended and always occurring. Much like a line of credit SEO is something that is always evolving and changing based on your activities. There is no set duration of time that SEO must be completed or once you finish optimizing your website it is done and completed. If every business was just able to optimize their website and then kick their feet up and wait to appear on the first page than the party would be very crowded would you say? It is important to realize that optimization is something that businesses never stop doing. I think when SEO was created it should have just been called “proactive marketing” because essentially that is what SEO really CLICK HERE TO READ MORE...
The Fastest Growing Demographic On Facebook
So what's the fastest growing demographic on Facebook? It's not the college crowd. And it's not high schoolers or teenie boppers. Thirtysomething? Nope. Not them either. The fastest growing segment on Facebook is actually 55 years and older. Them's the old guys! (sorry I had to say it :) Well, they're baby boomers. Aren't they supposed to be technology challenged? If they are, it's not evident because they're flocking to Facebook and hanging out there, either to look cool in front of their children or because they have a genuine interest in social media. I'm guessing it's the latter because we all know their children don't think they're cool. Here is some great Facebook demographic information from Mashable from this past July: But here's the deal. CLICK HERE TO READ MORE...
Can Google Protect Your Privacy?
I just found a very interesting interview between Neil Cavuto at Fox Business and Google CEO Eric Schmidt. They cover a lot of ground in this interview, but one interesting thing Eric Schmidt said was that Google is going to try not to cross the creepy line. He sees his company a lot like Microsoft, but he doesn't want to make the same mistakes that Microsoft made and which landed that company in hot water with the public. If you have some time, feel free to watch the interview with Google's Eric Schmidt: The topic of discussion during that segment of the interview was Google's new Dashboard feature, an information resource for consumers that privacy advocates are a bit leery of. It does beg the question, "How CLICK HERE TO READ MORE...
In the SEO World 2009 is Almost 1999!
There's no doubt that the practice and industry of search engine optimization has undergone some changes in the last ten years. What was important in 1999 is not necessarily still important today. Though, in many respects, the basics that are important for on site optimization, still remain just as important today. In 1999, meta tags were extremely important. Today, they're only moderately so. Keywords in your URL fluctuate from a point of major importance to minor importance from year to year. But keyword positioning in the title of your page has grown in importance from moderately high to very high. With link building, link exchanges and Google page rank chasing used to be all of the craze in the SEO world, but it is not CLICK HERE TO READ MORE...
How to Measure the Success of Your SEO
Search engine optimization is one of those marketing efforts that seems to just be consistently surrounded by confusion by many different parties. Clients seem to have a real hard time understanding just how to gauge the effectiveness of SEO for their business. Right out of the gate SEO was pigeon holed into something technical and clients often times don't understand that there is a big marketing factor in SEO. Yes there are technical aspects to it but it has evolved over the years into more of a marketing vehicle. It is important to stress that it is a marketing vehicle early in the sales process to avoid as much confusion as possible later on in the campaign. Still, how does a client gauge if it CLICK HERE TO READ MORE...
Is The Google OneBox A Problem?
Blumenthals asks if Google has fixed its OneBox problem. I'll try to restate what the problem is exactly. There are certain keywords and geographic locations that, if used in conjunction in a search query, return a local listing for a single business and the map to that location. However, if you conduct the same exact search through Google Maps you'll get multiple business listings for that search query. I'm talking about generic keyword searches like "jewelry sales" (buffalo NY) and "graphic design" (Denver). Google will generally return a 3-pack or 7-pack for such searches if it finds enough local businesses that meet the search query parameters. In most of these cases it could clearly do that. I tested some of the problem searches listed in CLICK HERE TO READ MORE...
How A Keyword In Your Domain Name Can Make A Difference
Here's an interesting article on redirects and while the author makes some good points, I do take issue with this statement the following paragraph. Actually, there are many other things going on behind the scenes that impact rank, and the domain name is rarely a significant factor. Well, I can't speak for someone else's experience, but I can speak for mine and in my experience Google does favor keyword-rich domain names. The weight to which Google places on the keyword in the domain name is unknown, but that Google does is pretty clear. Otherwise, how do you explain that blogs whose permalinks include keywords rather than numbers as in WordPress's default permalink structure actually do better in the SERPs? I do agree that there are CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
