The Number One Rule of SEO
That might sound like a silly question - what should be the number one rule when it comes to search engine optimization? However, everyone has their own ideas. For some it relates to keywords, for others, on-site optimization or off-site optimization (or link building). It may sound like I am repeating the same philosophy all the time - here is a different twist. When it comes to SEO, every site, every business is unique in every respect. They are have their own set of unique requirements and their own unique blend of options that can help lift them to the front page of the search results. While there may be a range of basic white hat optimization strategies that every site can implement, once you get CLICK HERE TO READ MORE...
Google Dashboard – Friend or Foe
The latest feature to come out of the Google Labs is one that seems to have drawn mixed emotions from many quarters around the web, called Google Dashboard. One report that I read recently about Google Dashboard claimed that the features 'exposes how Google controls your online life' - a little tough of a statement all things considered. Most people know that Google keeps a record of many of your online activities - but does Google control that activity? I think not. Google Dashboard, the name for the new feature, is just that a dashboard. You will be surprised at what information Google has but the information is only based on Google products. Not only that, there are options there for you to edit or CLICK HERE TO READ MORE...
Squeezing A Call To Action In Your Description
Your description meta tag really only serves one purpose these days and that is to attract clicks from organic search listings. Rather than using the tag as another on site search engine optimization tool, you may be better off using it as a marketing tool. Keywords are important however there are times when it may be more prudent to forsake a keyword or two if it is going to result in more traffic. One tactic that is being used more frequently now is to include a call to action inside the meta description. When searcher see your description in the search results, the call to action may just influence their decision on whether or not to click on your listing. A call to action can appear CLICK HERE TO READ MORE...
See Your Site As The Search Engines Do
How do the search engines see your site - do you know? Search engines do not see your site with the same eyes as your visitors. All the search engine sees is the code that goes behind the rendering of each page in a browser. Is it important to know how the search engine views your site? Yes and no. You can do a quick check using any number of tools including the view source option in your browser. But is that how the search engine sees the page? If you have a Webmaster Tools account then Google is Lab trialing a Googlebot option that displays the page as Google sees it. It's an easy way to check the pages meta tags and to see how high CLICK HERE TO READ MORE...
Protecting Your Reputation When A Partnership Goes Bad
It happens all the time in the bricks and mortar business world. A partnership goes wrong and one party heads off and starts up in competition. It can be a tough situation at any time but what happens when it's an online business? What if it's your wife or husband? They know the inner working of your business and, more importantly, they know the inner workings of you - how you think, how you act and you react. They are in a perfect position to publish a wide range of negative reviews about your business and, unless you can prove it is them, there is little you can do to stop the situation. It's an interesting situation. In the offline world, you are real people with CLICK HERE TO READ MORE...
Is it Silly to Think Rankings Build Businesses?
Everybody I speak with is always so worried about where their website ranks in the search engines. To many times I speak with someone and they feel like their business is just going to sky rocket when they get onto that first page for a certain keyword they want to rank for. Yes rankings are important but they are not the reason why websites are successful. It is important for businesses and website owners to really understand that having a website rank does not equate to a successful business. Building a business online through a variety of proactive marketing efforts including search engine optimization is how you get your online business really growing. Building an online business is simply that, a business. Finding loopholes in the CLICK HERE TO READ MORE...
HTML 5 May Have Security Challenges
Sir Tim Berners-Lee, the man credited with discovering the current method that deliver pages to web browsers, says HTML5 is a big step forward, but it does have some security challenges. Of course, HTML 5 has not been rolled out for public use yet. That isn't expected until some time next year or 2011. I for one will be glad to see it. I love the new features being incorporated into HTML5 that currently require special hacks that rely on special knowledge gained for successful implementation. HTML 5 will make it easier for the average person to build web pages without needing multiple sources of reference material. And right now anyway, I think it will still present search engine optimziation benefits that exist CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
