Social Search Beats Search – Name That Tune!
It's not often you hear a search engine optimization person like myself say that social media provides better search results (at least not at the moment in the search industry), but I can see an instance where social search may of benefit to a searcher and where the big three search giants might fail. So this is a theory post, if any of you have ever actually tested social search versus traditional search to try to find a song or artist based on a song lyric, please let everyone know :) If you are looking for the lyrics to a song and you can't remember the artist's name, the title of the song, the name of the album that song was featured in, or CLICK HERE TO READ MORE...
Google’s New Local Business Center Guidelines
This morning we discussed Google's new page previews feature in the SERPs. Well, Google also introduced new guidelines for Local Business Center listings. These guidelines could affect you. Among the new guidelines for the Google Local Business Listing are as follows: Your Google Local Business Listing must match your full legal business name. This is significant because you can't keyword base your Google Local Business Listing listing. If your business name is Al's Italian Restaurant and your primary menu item is pizza, you can't include the word "pizza" in your title. It has to be "Al's Italian Restaurant." P.O. Box are no longer allowed for business addresses. This might actually be a good guideline for controlling spam, but it will also shut some legitimate businesses who CLICK HERE TO READ MORE...
Google Introduces Page Previews
Google is at it again, pretending to be offering something new when that something has been around for a few years now. I'm talking about page previews. Besides the fact that I have to click on "Show options" then on "Page previews" in order to see the previews, there are some problems with Google's new technology, chief among them - it's not so new. French search engine Reacteur introduced page previews through Thumbshots.org in 2003. Don't get me wrong, I think it's a great feature. But it's not new. And I'd like to be able to preview the pages without clicking on two links. Maybe Google could offer it as an on/off option. If you think this is a good feature, let CLICK HERE TO READ MORE...
Is SEO Your Bottom Line Or A Sideline Activity?
Different online marketers achieve success in different ways. But I'd be willing to bet that most of the ones who hit it big do so by using search engine optimization as a primary internet marketing tool to drive targeted visitors that lead to sales. Why did I come to that conclusion? Besides having been in the internet marketing industry for 12 years, I have seen almost everything (believe me NOTHING surprises me at all! :) Also, social media marketing is still struggling and learning to find its groove with companies from a marketing perspective. A recent survey by CitiBank and GfK Roper reveals that most small business owners don't rely on social media (in fact 63% of all small businesses CLICK HERE TO READ MORE...
Is There An HTML Taxonomy?
While reading a blog post on Marketing Pilgrim here, I came across a writer who said he had visited a recent blog - actually, he'd clicked a link from Twitter - and read the post and left a comment. Then he, out of habit, right clicked on the page and took a look at the source code of the page only to find that he was sorely disappointed at the code. It looked like it had been done by a "drunk monkey" in 1998. I suppose that there are many old coded websites out there that rank and work well with old nasty looking code. My thought was this: If you didn't notice anything wrong with the page without viewing the source code, why then CLICK HERE TO READ MORE...
The List of Important Ranking Factors
The list of the most important search engine optimization factors is very large and continues to grow larger by the day. Well, maybe not growing too much larger. I mean, sometimes we hear about a new factor, but SEO hasn't changed too drastically in ten years. Still, it doesn't stay the same every day either. So what is the most important search engine optimization factor? Based on my experience and current industry data and trends, here is a short laundry list of important factors (in no particular order): Number of inbound links - The trust factor of your website and growth of natural relevant links over time. On-page content - Good, user focused quality website content. Meta tags - Well crafted and relevant Title tags, etc. Page authority of CLICK HERE TO READ MORE...
The High Value Of Second Generation Links
Off site search engine optimization or relevant link building is not just about building inbound links to one site and forgetting about it. A true link building plan is about building links for the purpose of driving up authority. But how do you do that? Well, authority is based on a number of factors, but one of those factors is link relevance. Another factor is link age. And another is the authority of the site linking to you. If the authority of the site linking to you is important then it makes sense that your inbound links need to be from a high authority site - some of them, at least. So how do you get high authority sites to link to you? One way is to CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
