What Is On Your SEO Christmas List?

Writing by Nick Stamoulis

Now that Christmas 2009 is behind us, it's time to start thinking about your SEO program and the Christmas and holiday season of 2010. OK, go ahead and groan. But you know it's time. Well, if you own an ecommerce or retail website and if you depend on Christmas and holiday visitors to make or break your annual sales numbers, now is the time to plan your search engine optimization efforts for the Christmas and holiday season of 2010. Years ago, people didn't start thinking about Christmas until after Thanksgiving. The day after Turkey Day was the largest shopping day of the year (and still is). But in recent years I've noticed that marketers have started marketing for Christmas earlier and earlier. It CLICK HERE TO READ MORE...

PageRank Sculpting Is A Waste Of Time

Writing by Nick Stamoulis

Danny Dover at SEOmoz posted a "scientific" study on whether or not PageRank Sculpting works and his conclusion was - surprise! - it works. Michael Martinez at SEO Theory wrote a scathing refutation of the report. Who is right? I have to say that my concern is the same as Michael's and a few other prominent SEOs. Why doesn't Dover provide the list of websites he used for his study? He's asking us all to take his results as gospel without providing the necessary proof. That said, I'm willing to accept that maybe, possibly, PageRank Sculpting works under a few isolated cases. If the conditions are right you can influence your PageRank using internal links. But I'm not willing to buy CLICK HERE TO READ MORE...

Search Engines Rank on Data Not Emotion

Writing by Nick Stamoulis

I get many potential clients on the phone that have one goal in mind and that is to be on the first page of Google right next to their biggest competitor, wouldn’t’ we all? It is important to realize that to get ahead in life most websites need to first put their dues in. The same thing goes for websites as well. Websites need to show the search engines that they have earned their right to be in that high position or ranking in search results before they are actually allowed in. Each website needs to work their way up to that point, by marketing their businesses over time. Key point is that search engine optimization is about building your online authority and developing CLICK HERE TO READ MORE...

Should You Purchase Other TLDs?

Writing by Nick Stamoulis

Your domain name is very important. It is a brandable item and should be used with great care and forethought. Your domain name should align directly with your company and business goals. It is used more than for search engine optimization, it is your entire brand online. There are times when you might want to purchase domain names that cross over into multiple TLDs and then there are times when you shouldn't bother. Let's say that you are starting a new business in the UK and you purchase the domain name newbusiness.com. Should you also purchase newbusiness.co.uk? There are plenty of reasons why you should. If you know that your business will operate primarily in the UK then having the regional TLD will benefit you. CLICK HERE TO READ MORE...

Blog Post from 2007 Makes Top 2009 List

Writing by Nick Stamoulis

This is the time of the year when every blogger in the world looks back at the year and creates a top 10 posts of the year blog post. Marketing Pilgrim published its top 10 list of 2009 and I was just as surprised as Andy Beal to discover that one of the items on the list was a post from 2007. How did that happen? The post in question is this post on Google offering cheap online file storage. Let's perform a little forensic SEO analysis: First, the post is No. 1 in Google for the key phrase "cheap online file storage" It's also No. 1 in Bing and No. 7 in Yahoo! OK, let's include Ask too. CLICK HERE TO READ MORE...

Blogging Helps SEO Efforts – Big Surprise!

Writing by Nick Stamoulis

Over the past year or so, I have started to see more businesses and marketers and search engine optimization professionals suggest that blogging is the best kept SEO secret online. I'd have to agree. But I've been saying that for several years now. Why is blogging such a great SEO tool? For starters, every time you update your blog with excellent user focused content you invite the search engines back to crawl it. The major search engines really do love fresh content and every blog post is great search bot food. But, and this is even more important, each blog post is a separate web page, which means every time you publish a new blog post you are giving yourself one more opportunity to be found CLICK HERE TO READ MORE...

The Compete Top 50 List – No Surprises Here!

Writing by Nick Stamoulis

Web Pro News shared some information from Compete.com that lists the top 50 websites in the United States by volume of visitors. Here is the actual Top 50 Website List: Here are a few observations on the list: The No. 1 site on the list is no surprise: Google 4 of the top 10 sites are search engines (5 if you count You Tube) 3 of the top 10 sites are Microsoft properties 2 of the top 4 sites are Google properties The top 5 sites are all search engines or social media websites The No. 1 e-commerce site on the list is Amazon.com (No. 6) The top 3 e-commerce sites are Amazon.com, eBay and Walmart Let's stop right there. Of the top 13 sites, only 4 are not a search engine, CLICK HERE TO READ MORE...

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