The Best Free Backlink Tool On The Planet

Writing by Nick Stamoulis Tweet

SEO tools are a dime a dozen. They are also essential for your success online. If you want to develop a successful SEO campaign then you need to take a look at the tools that you are using and make the best use of them.

One of the best free tools online is Yahoo! Site Explorer. It’s a simple tool really, but it is powerful when used correctly.

The obvious benefit to using Yahoo! Site Explorer is the ability to list your websites and check your inbound links. There are a few other free tools that do this so well, such as Google Webmaster Tools, which I highly recommend as well. The drawback (and benefit) to the Yahoo Site Explorer backlink tool is that it lists all the internal links from your own site as well as inbound links from other sites. You want good internal links, of course, but if the majority of your inbound links are links from your own site then you need to do some additional relevant link building (which should be on going and natural anyway).

But don’t just check the inbound links for your own site. Yahoo! Site Explorer also allows you to check the links of the sites that link to you. You should definitely do this. By looking at the links pointing to the sites linking to you, you have the ability to see what authority those sites are passing on to you. You can also follow those links to see if the sites are linking to you too. This is actually a good way to find new places that might be a potential way to market your company, website and to get a highly relevant link that will produce visitors.

Finally, Yahoo! Site Explorer can be used for competitive research. You can enter an URL of a domain you don’t own and check the links for it as well. Highly recommended. By knowing who is linking to you and who is linking to the sites that are linking to you, you get a full mental picture of your link portfolio and the authority that your links are passing on to you. Yahoo! Site Explorer is very good for that, so be prepared to spend some time!