Are Your Links Gaining Traction?
In the early days of the web people linked to the content they liked. And if it was considered "great content" then a certain page might attract a lot of links. At that time, a larger percentage of the actual Internet population were webmasters or Web marketers. But over time, more and more people came online and there is a much smaller percentage of people actually on the Web who are webmasters and who will link to you. There are a greater number of people who might link to you, but the percentage of people with link potential vs. people actually on the Web is smaller. Therefore, your pool of link partners appears smaller. That makes it more difficult to find those link partners. But you can CLICK HERE TO READ MORE...
Merry Christmas 2009!
I wanted to wish you a Merry Christmas and a Happy Holidays! :) Please enjoy one of my favorite Christmas songs...12 Days of Christmas by Straight No CLICK HERE TO READ MORE...
You Need More Than 1,000 Fans in Business
Seth Godin has harped on one idea over and over again in his books, his blog, his public speaking engagements and just about everywhere I've encountered him. That one idea is all you need are 1,000 true fans. He has most often made the 1,000 true fans argument in relation to artists, but now he is applying it to business. I'm going to assume that he's right and all you need is 1,000 true fans to "make it." What does that really mean? First, let's define a true fan. Seth says a true fan is someone who buys everything you do. They aren't samplers. They are devotees. If you carve your toenails then they are there to see it. They're a "true fan." So let's apply CLICK HERE TO READ MORE...
Online Publicity is a Great Link Building Outlet
Many PR firms and search engine optimization companies know that press releases distribution online are a great relevant link building outlet as well as a promotion and buzz building outlet. But many SEO companies still do not employ press releases on a regular basis despite knowing their SEO potential because of the amount of work that is sometimes involved. Well, since social media has risen in popularity in the last couple of years, the press release has become even more important. A press release, like an article or a web page, can be optimized and faces the potential to be found in the search engines as well as any of online content. But social media can drive even more traffic to the press release and to CLICK HERE TO READ MORE...
Tips for Twitter That Will Help
So this post has nothing really (directly anyway) to do with search engine optimization, but I thought it would make sense to spend a bit of time explaining some of the basic tips to help your business effectively use Twitter. Yes, Twitter might not be right for every business but that doesn’t give the excuse to not pulling up a chair to the dinner table and at least looking at what there is to offer. I don’t generate a huge amount of interaction on Twitter but you think I would when I look at the Google Analytics information. Just because people might not interact with your business on Twitter doesn’t mean they don’t make it over to your website through your profile. Here are some CLICK HERE TO READ MORE...
Will Real Time Search Disappear In 2010?
Rand Fishkin over at SEOmoz makes some interesting and excellent SEO related predictions for 2010. As usual, he provides a compelling read. In a nutshell, his 8 predictions about the search engine optimziation industry in 2010 (sorry for letting the cat out of the proverbial bag) are: Real-time search will disappear Twitter's link graph will take over (including link juice from your tweets) Personalized search is forever Google and Bing will dominate with 80/20 share Kiss Site Explorer and Linkdomain goodbye SEO spending will rise (and we hope it does) Conversion Rate Optimization will surge The search engines will keep more traffic on their sites and send less to yours I find these to be extremely interesting and well thought out predictions. The only one I outright disagree with is the real-time CLICK HERE TO READ MORE...
Push Or Pull, Are You Marketing Properly?
Traditional marketing has often been called "push" marketing, but there is another kind of marketing that has taken root and been expanded upon within the last 15 years, getting its big debut with the advent of the Internet. It's called "pull" marketing. Also known as in bound marketing in some places recently as well. So what's the difference? Push marketing is marketing that you push out to an audience, delivering your message to an unsuspecting audience who wasn't really looking for it. Examples would be TV and radio advertising. Pull marketing is just the opposite. With pull marketing, you attract an audience to you who is actively looking or in the market for what you have to offer. Pull marketing has been made possible by search CLICK HERE TO READ MORE...








