Will You Use the Google URL Shortener Goo.gl?
I'm not quite sure what to make of this, but Google has launched its own URL shortener service called Goo.gl. Obviously, there are some pros and cons to this type of service. One drawback that I see is that the service is only available through the Google Toolbar and Feedburner. I can't shorten an URL directly like I can with other services like Tinyurl and Bit.ly. Secondly, Bit.ly offers tracking of your short URLs; Goo.gl does not (that I see). It would be fantastic if Goo.gl was integrated into Google Analytics and provided nice robust tracking for links shortened and used on social site such as Twitter and Facebook. Also, it would be great if these types of shortened links generated by Goo.gl CLICK HERE TO READ MORE...
Google and Yelp Could Change Local Search
It looks like Google is about to acquire Yelp. No surprise, really. Is there a vertical Google hasn't made a purchase in? Two things happen when Google makes an acquisition in a vertical. A competitor comes along and outdoes them or Google develops the vertical into a profitable enterprise for itself. Notice I didn't say Google improves the vertical. Well, Yelp pretty much owns the local business review vertical. There are very few companies even competing over that space. So if Google does acquire Yelp it will be one more vertical the search giant owns by virtue of its bigness. That's not saying that local business reviews and local search will necessarily improve. But it will change. All the major search engines already have local business centers, CLICK HERE TO READ MORE...
What Will The Authority Of The Future Entail?
For the past 10 years Google has largely dictated the definition of authority for the rest of us. Sure, search engine optimization people may have expanded the definition (sometimes to suit their own purposes), but it was Google who gave us the idea to begin the discussion. It was, of course, all link-based. Your authority, today, is based on the quality of your own content and the quality of the links you attract, based in large part on the authority of the sites doing the linking. But more and more, Google is swinging social. There's the acquisition of such sites as YouTube, Picasa, and Blogger. And the startups like Orkut. And, of course, the expanded applications and new directions in search with such offerings as Friend CLICK HERE TO READ MORE...
Don’t Beat Up Your SEO for Slow Sales
When you finally reach that point where you want to introduce search engine marketing and optimization in your overall marketing strategy it is important to understand how SEO fits into your overall marketing equation. Even though there are many different approaches and SEO service providers out there, it is important to understand that SEO is a form of inbound marketing. If your website visitors do not convert you have to realize that this is not a direct problem from SEO service provider. Remember you can lead a horse to water but you can’t make them drink. If your website is set up poorly than all the SEO in the world will not help you become successful. Unless you hired a firm or a person to do CLICK HERE TO READ MORE...
Don’t Give Up Your Kidney for Good SEO
Search engine optimization is very important in today’s online business world but it doesn’t have to cost an arm and a leg, or a kidney! Expensive SEO doesn’t necessarily mean that it is good SEO. Likewise, cheap costing SEO services does not mean that it is a waster of your money. SEO services and service providers come in many different shapes and sizes. It is first important to find a consultant or vendor that has the same goals in mind. You never want to shop for this service simply on price because there are many approaches out there and it is important that the approach lines up with your business goals and that makes sense. I always recommend before you start spending your CLICK HERE TO READ MORE...
Bounce Rate Per Keyword – How’s It Hanging?
Bounce rate is a metric that has become much more important in the last couple of years. Just about every pioneer search engine optimization and Web journalist has addressed it one fashion or another and it's been pretty much accepted that bounce rate is a factor the search engines consider for ranking purposes. But is it? First, let's define bounce rate. It generally has two definitions and which one you choose to go with could determine whether or not you have an acceptable bounce rate: Definition #1: The visitor lands on one page of your website and leaves before visiting any others. Definition #2: The visitors leaves your site after a short stay, usually 8 seconds or less. I find the first definition of bounce rate problematic because a CLICK HERE TO READ MORE...
Can Your Hosting Affect Your SEO Efforts?
In today's SEO world there are some definite best practices and some things you want to steer clear from. You might think that one hosting company is as good as another, but that's not the case. Your choice of hosting company can make or break your search engine optimization and Internet marketing initiatives. I am not talking about whether your should choose a company such as Go Daddy or Network Solutions. Your just as likely to get good service from one as you are from another. What I am talking about is your server configuration choices. We know that hosting your website on a server full of spam sites is bad. It's like living in a predominantly drug-infested neighborhood and expecting that your children won't CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
