To What Extent Is PPC an SEO Tool?
Over the years you've probably heard search engine optimization and other Internet marketers refer to pay per click advertising as an SEO tool. It is, of course, its own form of marketing and whether or not you use it as an SEO tool has no bearing on the effectiveness of it as marketing tool. But even I have referred to PPC as an SEO tool on several occasions. But to what extent? First, but not foremost, PPC can be used as keyword research. It can be used to discover new keywords to target for your SEO campaigns and it can also be used to test keywords for your SEO campaigns. On discovery, let's say you have your list of keywords and you design a CLICK HERE TO READ MORE...
Are You Serious About SEO – Yet?
Many small businesses go online to take advantage of Internet marketing tactics to "try it out" and see if it works. News: It works. But it doesn't work if you're just trying it out. You have to make it work. And that requires a level of seriousness, just like it does for the rest of your business. I don't mean to be blunt, but here's the deal. Imagine your local fire department showing up at a house fire with their fire trucks, ladders, and hoses to "see if it works". How long do you think they need to keep their hoses on the fire before they decide it's working? Five minutes? A half hour? Three hours, maybe? I'm not a firefighter, but I'm realistic enough CLICK HERE TO READ MORE...
Get Help With Your SEO by Getting Social
In today’s online market place it is important for all business and entrepreneurs to realize that the playing field has changed quite drastically over the last few years. There are many new platforms and websites that businesses can eagerly leverage to drive new exposure, traffic and eye balls than there ever has been before. Social Media Marketing technology has made it much easier to become visible online and it is up to you as a business owner to take advantage of this technology. Launching a blog and having an active Twitter and Facebook account go hand in hand. If you don’t understand why that is not important yet just realize that having both is the first step to building new qualified website visitors. At the very CLICK HERE TO READ MORE...
New Region Tags For .com, .net TLDs
Google announced on Dec. 1 that it had added a new region tag to top-level domains where a website's location could not be discerned by a title tag or snippet and where the country code isn't a clue. In other words, for .com, .net and .org TLDs. Why would Google do that? Obviously, it's because things can get confusing if you are looking for a specific result and you know where an organization is located, but you don't know its URL. You perform your search and the results do not give you the clues you need to find what you want. Google's example can be found on the official CLICK HERE TO READ MORE...
Small Business Blogging – Don’t Wait Too Long!
If you are a small local business owner and you are still contemplating if you should launch a blog for your business stop procrastinating and just launch it. The search engine optimization benefits will help you website a great deal at the very least. You have absolutely zero to loose and much to gain from launching a blog on your businesses website. A blog is not just for larger businesses anymore. They can be used for many different reasons. It is important to realize that a blog is a direct extension of your business and can act as the voice for your brand. Take the first step and launch the blog directly on your website and get one post per week just to get things started. CLICK HERE TO READ MORE...
Google Sues For Trademark Infringement?
OK, here's a good one. You own the distribution model for paid-for advertising. You allow advertisers to spend money to distribute their ads through your network using your name. You even take their money. Then you sue them for using your name. That's what Google is doing. Suing advertisers who use the Google name in pay-per-click ads on Google. Wait a minute. With all of Google's fancy schmancy technology, they can't block ads that use the keyword "Google"? There's just something about this that doesn't seem right. Don't get me wrong, I'm not condoning the work-at-home scams. There are a ton of them. And using another company's good name to scam people out of their money using trickery, outright lies, deception, and other nefarious CLICK HERE TO READ MORE...
What To Do If Your Website Has Google Penalty
First off don’t panic and remain calm. These things happen to website owners and business owners from time to time. If you feel that your website has been given some sort of Google penalty then the best thing you can do is to first stop any new online marketing and make a list of all your search engine optimization and internet marketing efforts that you have executed for the last year. Sometimes the problem could be one minor link sitting on a website or it can also be a much deeper rooted issue that has been building for some time. You might have been given a penalty at Google if your rankings suddenly dropped (not the normal ranking fluctuation) or visitors from Google dropped over CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
