Does Great Content = Great Rankings?
The age old question in the search engine optimization world is if you build wonderful, user focused content, will this lead to great search engine positioning and rankings? It's repeated often enough that you'd think it is true. Great content will get linked to and that will increase the search rank and the cream will rise to the top. Isn't that how search engine marketing works? In theory, yes, that is how it is supposed to work. And it's a nice theory. However, as is often the case, there is a gap between theory and practice. This gap is carefully pointed out by Rand Fishkin at SEOmoz. I'm not so sure about Rand's remark about 70%+, but I do agree that relevant CLICK HERE TO READ MORE...
How to Properly Conduct Keyword Research
Search engine optimization comes with many steps and efforts but at the end of the day it all start with your website. Before you think about generating links and other search engine marketing efforts it is important to take a deep breath and jump into the pool of keyword research. The key is to research highly targeted keyword phrases that directly relate to the content you have written for each page of your website. Remember the search engines rank individual pages for specific keywords, not entire websites, so it is important to spend the time conducting keyword research properly. Here are some areas to look at when starting your keyword research: 1. Google Analytics: If you have Google analytics set up on your website CLICK HERE TO READ MORE...
Search Engine Marketing is Not a Fad!
I often times hear potential clients say that their customers are not online or Twitter won’t help them because search engine marketing is really just a fad. If you take a step back and look at everything that has happened in this country over the last one hundred years you will quickly see that almost everything in life is a fad some just happen to last a little longer than others. Online marketing and search engine optimziation in general are constantly changing and morphing but to avoid marketing your business online because you think the internet might not last long or it is not worth the investment, this is not a wise choice for yourself or your business. Let’s take a look at the news paper CLICK HERE TO READ MORE...
Google’s New Fade In Home Page
It seems that Google is always trying to improve. But sometimes the improvement is not really an improvement. The search engine recently changed its home page to "fade in", which means that all you'll see upon landing on the page is the search box. Then, after a few seconds you'll start to see all the navigational links at the top of the page. Is this good? From the Google blog: Google is all about getting you where you are going faster — how could we launch something that potentially slowed users down? Then, we realized: we want users to notice this change... and it does take time to notice something (though in this case, only milliseconds!). Our goal then became to understand whether or not CLICK HERE TO READ MORE...
Google Analytics New Tracking Helps Load Time
Google Analytics recently announced, on December 1, that there is a new code in beta. It's the Google Analytics Asynchronous Tracking Code. If you have a Google Analytics account then you can start using the code right away. But what does it do? According to the Google Analytics blog, it increases your page load time, uses enhanced data collection, and eliminates some tracking errors. The page load time benefit is tremendous both for your visitors and for search engines as well. For Google to offer this tracking code now indicates to me that page load time is something webmasters, business owners and marketers should pay more attention to. Currently, if you have a slow loading website you won't be penalized, but your site won't CLICK HERE TO READ MORE...
Are Yahoo Snippets Good As Google Snippets?
We've discussed Google's snippets before. But few people discuss Yahoo! snippets. Maybe the search community has written Yahoo! off as irrelevant? Regardless of what any of us think about Yahoo!, they are still a part of the search game. And I'd say a major part since they are still the second largest search engine around. Recently, SEO By The Sea wrote a blog post detailing a patent application regarding a method for selecting a snippet for a search page. Bill Slawkski, as usual, has some interesting insight. The gist of Yahoo! patent application boils down to three things: * A query-independent relevance for each line of text – a degree to which the line of text of the document summarizes CLICK HERE TO READ MORE...
The Best Free Backlink Tool On The Planet
SEO tools are a dime a dozen. They are also essential for your success online. If you want to develop a successful SEO campaign then you need to take a look at the tools that you are using and make the best use of them. One of the best free tools online is Yahoo! Site Explorer. It's a simple tool really, but it is powerful when used correctly. The obvious benefit to using Yahoo! Site Explorer is the ability to list your websites and check your inbound links. There are a few other free tools that do this so well, such as Google Webmaster Tools, which I highly recommend as well. The drawback (and benefit) to the Yahoo Site Explorer backlink tool is that CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
