In 1999, everyone was excited about article marketing. In 2000 and 2001 everyone was curious about search engine optimziation. In 2003, it was blogging. 2008-09, Twitter (social media). Next year I think it will be video marketing.
It’s not hard to see the trend. Video marketing is starting to pick up speed. YouTube is the second largest search engine on the planet. Some people sit and watch YouTube all day like the rest of us watch Twitter and Facebook.
Flash has been around a long time, but the early incarnations of video technology were ahead of their time. Most people didn’t have the bandwidth to sit and watch a video, let alone use video over and over again to market themselves. But today that is a different story. And next year it will be even more different.
Video is powerful because it allows a full-body context. In other words, site visitors get to see your body language, which can’t happen with audio or text. Text is simply one dimensional. All you have are words and punctuation. Audio adds the element of voice and tonality. But video takes online communication to the next level and allows online marketers a new way to earn trust – a powerful way. Because of its huge potential in building trust among site visitors, video marketing will be the next wave in online marketing.