Take Time to Focus on Your Website First
Have you taken the time to analyze every piece of your website before jumping into your link building campaign? Your search engine marketing efforts won’t mean diddly if your website has not been correctly structured for traffic. Remember that your search engine optimization campaign and your website go hand in hand. What this means that all the marketing in the world won’t make you successful if your website doesn’t have the right foundation in place.
Remember that every page of your website should be looked at as an entry point into your website. The search engines do not rank websites, they rank web pages so every page of your website should have good quality content along with all conversion aspects fully optimized so that every visitor has all possible options to create or start an action with your website. Whether that be to pick up the phone and call, submit their info or make a purchase it is really important to have these aspects in place. Your website must always be 100% optimized before you worry about external links or social media. I know the idea of hopping onto Twitter and Facebook and sending people to your website is very appealing but you have to make sure the website is ready for people. Did your website just get out of bed and people are knocking on your door? Or is your website sitting in the den wearing its finest blazer ready to mingle with company? Ask yourself this before you start focusing on the other marketing efforts.
Not only is it important to be ready for website traffic but in order for rankings to occur online you must have a well optimized website. The search engines can see what your website looks like and what features it has on it. If you don’t fit into those parameters you will not be allowed into the party. To many times I see people spending a great deal of time on social media and link building and then their website has been neglected since day one. If you are unsure about your website you should speak with a professional to make sure you are not just spinning your wheels.
13 Responses to “Take Time to Focus on Your Website First”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
Great article, Can you Share some tools to make a website search engine friendly?
Have a great day!
Dave Steffensmeier
Hi Dave,
Thanks for reading and your comment.
Here is a recent post that I wrote about this topic, please have a look:
http://www.searchengineoptimizationjournal.com/2010/01/15/competition-tools/
I hope this helps!
In addition to getting your meta tags in order and making your pages visually productive, you should ensure that your content is customer-centric. Here’s a tool that helps determine the % that’s about your company vs about your customer.
http://www.futurenowinc.com/wewe.htm
David
Very well placed. I totally agree with you. We may manage to attract many visitors but its of no use if we donot have a website that manages to engage the visitors.
This is great advice! Another thing to check is old out of date pages that have been deleted but are still showing up in search results….301 redirect those to a new relevant page and/or put the old page in the robots.txt file
Hi David,
Thanks for sharing that tool, it is fantastic!
Hi Thomas,
Thanks for reading and the additional advice, this makes sense and is a good best practice as well
great article! It certainly makes sense that the few customers that come to your site are engaged in a way that it produces result. I think patience is the key. Keep tweaking away!
A really good piece of advice for new webmasters who’re obsessesed with SERP and ignore focusing their own website first. First impression always last long. Before welcoming guest to our house for a party, we must tidy up to make it impressive so that they feel welcome and comfortable which also help spread the news how beautiful it is. We get free advertisement as well.
Hi Pierremarie Gustave,
Patience is certainly very important! Thanks for reading!
Hi Jimi@health-info-tips,
Making your visitors feeling welcome is essential…thanks for reading and your comment.
Hi Nick
It is great advice to get the foundations right. I spent months optimizing only the home page before I realized how important it was to get all the pages optimized.
Hi Dennis,
Absolutely! Every page of your site should be optimized, have call(s) to action and should be created as a separate entry point!
Very good advise in the article. Just started up a new website and trying to read, and of course apply, as much as possible regarding CEO. There are no short cuts to be taken. I will put more effort into building valuable content and make the site more user friendly prior to trying to push traffic to it.
Thanks once again, and also, the comments were great advise too!
Cheers,
William
Hi William,
Thanks for reading and your comment. I am glad the post and other people’s comments here helped you!