Top Ten Google SEO Ranking Factors
People don’t really understand that there are many different factors that fall into place when determining where a website ranks in the Google search engine results. Some things to keep in mind when you are wondering why your site doesn’t rank well. It is not always just the obvious reasons that are holding it back. Over the past years by reading Google’s Webmaster Guidelines, Google SEO Starter Guide, many other industry blogs and by actually doing professional SEO and internet marketing since the late 1990’s, I have gathered data and come to a boiled down short list of the most important Google search engine ranking factors. Here is the list of my top 10 of important Google SEO ranking factors to consider: 1. CLICK HERE TO READ MORE...
Keep Search and Social Media in Perspective
Social media marketing has been the talk of the town for the last twelve months to the point that search engine marketing and optimization has almost become the forgotten brother. If social media marketing is working and delivering traffic - great. But wouldn't it be even better if you could also harness the free traffic available through the search engines. There is a place for both forms of marketing in most every type business. It is a matter of keeping everything in perspective and working in areas where your business is going to gain the most benefits. Traffic is not necessarily the key - sales or converting traffic is the only way you can hope to stay in business. I can't tell you how many CLICK HERE TO READ MORE...
Personalized Search And Your SEO Efforts
On December 4, 2009 Google announced that they were rolling out personalized search to all users and not just signed-in users. That means that everyone who conducts a search will get personalized results every time. How will this affect search engine optimization and the work you have done building your positioning and search engine authority? Here's a great video from Google about Personalized Search: Let's break it down. If a user conducts a search for "local pool halls" and visits the the top listings in the SERP and the bottom three listings on page 1 of the SERP then those top four websites will be added to that user's personalized search data. The next time that user conducts a search for "local pool halls", those CLICK HERE TO READ MORE...
Things Not To Do With Your SEO Campaign
When you first start your search engine optimization campaign for your business website or if you are just in the process of learning, your head will most likely start to spin a little from all the information available online. It will be important for you to realize there are some efforts that are industry standards and some that are very much frowned up by all including the search engines. Here are some SEO don'ts of things that you should not do (these are my white hat recommendations, you can always feel free to choose the path that you would like!): 1. Mass Directories: Did you come across an ad or software that will place your business into five thousand directories? This will not help you CLICK HERE TO READ MORE...
Is Google Quietly Tweaking Local Search
There is an interesting article on Web Pro News that discusses a significant change to local search when it comes to SEO and web design. Put simply, SEO and web design businesses are no longer appearing in local searches, at least, not for simple searches. I wrote about this last week as well, please read the post at the following link: http://www.searchengineoptimizationjournal.com/2010/01/03/local-search-intent/ A search for "SEO Boston" is not likely to return any local search results. Add the word "in" - "SEO in Boston", and the local search results appear. While it is tough on web designers and SEO businesses, is there more to this than meets the eye? SEO consultants (and web designers) are easy targets when it comes to tweaking anything to do CLICK HERE TO READ MORE...
Video Optimization Techniques to Consider
You've decided that now is the time to start including videos on your website. Good for you. To be sure, it is the perfect time. And it's never too late to get started. But how do you optimize your videos? Here are three specific methods for video optimization that you should use when implementing your on-site video marketing campaign: Keyword-rich file name: This is one of the most important video optimization techniques for any website. Don't just name your video something generic like video1 or video-of-me-and-billy. Instead, give your video a keyword-rich file name. For example, if you sell chocolate truffles on your website and you are adding a video of your manufacturing process, give your video a name like the-chocolate-truffle-making-process.wav. This is a keyword optimize CLICK HERE TO READ MORE...
Link Building Sources That Are Important
Everyone keeps telling us links are very important for our ongoing search engine optimization efforts. Some of these types of inbound links are obvious but some are not so obvious and could still generate both power and visitors to your website. It is important to understand all the variety of different types of relevant links that you are capable of achieving over time. Here are some of the most important types of links to build to your website: 1. Press Releases: Press releases are a very important ingredient to any online marketing campaign. Links embedded into the press release can generate very useful links for your website from other industry related sites. If it is a really newsworthy topic and other websites pick CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
