Bing Gets Serious About Link Building
I think one of the best things I have ever heard a webmaster blog from a major search engine say is to build your website like a brand. Bing’s exact words state: “Develop your site as a business brand and be consistent about that branding in your content” To many people out there get all antsy to have their internet marketing look like a recipe. If it looks like a recipe it is a recipe for disaster. Bing’s official webmaster blog states that it is very important and vital to treat your website like a brand. How would a brand build its image? If you take that step you will build your business the right way rather than just go after rankings. Rankings are important CLICK HERE TO READ MORE...
Big Businesses Are Still Confused about SEO
It seems to me that it doesn’t really matter the size of a business or how many clients they have the consensus across the board for many businesses is that they still have a real hard time understanding the concept of SEO or even its value to a business. This actually blows my mind that in today’s market place you can take a rather large established and robust business and ask them what is search engine marketing? Your answers will probably be devastating. Why is SEO such a difficult concept to understand? Is it that people just can grasp the whole idea of inbound marketing? The concept is not all that difficult. You have to take a step back and just really dumb things down CLICK HERE TO READ MORE...
Matt Cutts Speaks About Cross Linking
In this video Matt Cutts discusses how important it is to understand the value of interlinking your websites properly if you have multiple websites on your server. Here is the video that Google's Matt Cutts talks about the cross linking question: Often times people think that just because they have a few websites that placing links on all of them will help them with their link building efforts when most likely it will negatively impact their search engine results. Cross linking websites works when information is relative and beneficial to the user. If you cross link websites simply to manipulate search engine results to gain rankings the search engines they are going to pick up on that very quickly and penalize your website. Once your website CLICK HERE TO READ MORE...
Do Not Worry About PageRank
For years people have always made an effort to really focus on increasing their Google pagerank as much as possible. I always ask people, what is it about Google pagerank that makes you want to increase it so badly? Many times they really didn’t know how to answer the question or at least answer it correctly. For many years Google pagerank was the sought out factor for many people diving into search engine optimization. Over the years it has been severely abused as people seek out science project like marketing campaigns only to increase page rank. News flash, rankings alone don’t grow a business and the search engines are really starting to evolve and change the way that they rank websites. They are tweaking and CLICK HERE TO READ MORE...
How to Put Together a Link Building Strategy
Most of you understand that marketing a business or website is important and with that comes the need for some sort of plan to get the job done. Don’t just try to store the plan in your head. Write it down and visualize it so you can better understand what it is that you are up against. Pull up a fresh excel worksheet and let’s get started. Start by creating a 12 month outline for your link building plan. This way you can visualize what is coming up ahead and make changes whenever necessary. You will most likely make some sort of changes at some point throughout the year. Ask yourself what type of press release marketing you want to do for the year. List all CLICK HERE TO READ MORE...
Title Tag Change That Makes a Local Difference
It doesn’t matter how large or small your business is targeting your local audience is always very important. Your surrounding communities can often times be some of your best customers and clients. Many times businesses will search for a vendor that is local just because they would rather give the business to someone locally rather than some company they might never be able to meet with in person, will you be visible when this happens from your audience? If you live in a city or town that does not have any local search volume for the industry you are in that is ok. Craft some of your content on one of your high level pages like the home page or about page using the closest city CLICK HERE TO READ MORE...
Is Page Load Time Going To Be More Important?
Every few years Google will go through a rather large and drastic algorithm tweak that leaves everyone in the industry running around and scrambling to try to fix any rankings their websites or their client’s websites might lose. There is a great deal of chatter in the industry lately that website load time is going to be a large factor for website rankings. Matt Cutts from Google has said that as it will be important it will not be a major factor yet. Matt describes it in a little more detail in the video below: Google’s ultimate continuous goal with or without any search engine updates is to increase the speed and efficiency of the search engines which is always a very important aspect of anything CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
