Bing Gets Serious About Link Building
Writing by Nick Stamoulis
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I think one of the best things I have ever heard a webmaster blog from a major search engine say is to build your website like a brand. Bing’s exact words state: “Develop your site as a business brand and be consistent about that branding in your content”
To many people out there get all antsy to have their internet marketing look like a recipe. If it looks like a recipe it is a recipe for disaster. Bing’s official webmaster blog states that it is very important and vital to treat your website like a brand. How would a brand build its image? If you take that step you will build your business the right way rather than just go after rankings. Rankings are important but they are not the only and final goal you should be worried about for your internet marketing campaign. Building business is the most important aspect to your SEO campaign. Bing also recommends taking an approach that really utilizes a robust social marketing element into your daily routine. Link building is very vital to the success of a website and it is important to do it in a way that allows your business to grow and not just your rankings. Bing also refers to going “unnatural” in the search engines which states that an unnatural approach is one that blatantly attempts to manipulate the system in order to achieve higher rankings.
Bing’s exact words go as follows:
” So what does it mean to go unnatural? It means you’re trying to fake out the search engines, to try to earn a higher ranking that the quality of your site’s content dictates as natural through manipulation of search engine ranking algorithms.”
Bing hasn’t been the first search engine to come out with this type of best practice’s guide. Google has been doing it for years now just not many people want to follow it. When the top two search engines in the world layout a best practices guide on how you should conduct your search engine optimization efforts it is time to listen.
Please take a look at the Bing Webmaster Post that talks about link building and SEM, it is a great read:
http://www.bing.com/community/blogs/webmaster/archive/2009/11/20/link-building-for-smart-webmasters-no-dummies-here-sem-101.aspx
6 Responses to “Bing Gets Serious About Link Building”
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The only thing that threw me off here was your statement:
“Link building is very vital to the success of a website but unfortunately it is important to do it in a way that allows your business to grow and not just your rankings.”
Why is that unfortunate? Especially in the context of this post, which is supposed to be about not gaming the SEs and building your brand.
Hi Randy,
Thanks so much for reading and your comment!
I am not really sure what your point is or what you are asking, but the bottom line is that is is VERY important and essential to follow the webmaster guidelines of Bing, Google and Yahoo! and to build your brand and business (aka link building) over time.
I have to agree with Randy on this one Nick. It might just be you worded it a little bit differently but it sounds like you are saying that its unfortunate a business is forced to grow in a legitimate way online and not just bolster your rankings (for keywords you don’t deserve to rank for). Maybe I am completely off but even after your clarification I was still confused to your original point. Great article though, just thought I would throw in my 10 cents. Thanks!
Hi Eric,
Wow, you guys have some time on a Friday afternoon!
I see exactly now what you are talking about, I changed that word so you guys can rest easy…thanks for reading!
@Nick whats happening that Bing blog post was over 5 months old??? Also it seems that spam is filling Bing results quicker than is acceptable…
Hi David,
There is nothing happening, I just picked a post over on the Bing community site that I feel still has excellent and useful information. I agree with you about the spam comments, it seems that there may not be any full time moderators over there, cleaning out the spam comments.