SEO Blackhat Video from SES London
At SES London there was an interesting video about how current SEO people perceive the black hat SEO community. They asked 50 SEO’s how they felt about the black hat community and received many different responses. It was interesting to hear that some of them said they are innovative and push the edges of the algorithms like it was a positive thing that they do. That is all great but what happens when rankings are not as important as they once were? Check out the video below from SES London about black hat SEOs: The overall consensus was that they hurt the industry more than they help it. I am all about innovation and finding new ways to communicate your business online, but building a business CLICK HERE TO READ MORE...
Get the Basics Right before you think Advanced
If you are one of those people that feel like you need to go at lightning speed when you start anything you will want to try to slow things down when you start your search engine optimization efforts. You want to make sure you have the basics down right before you do anything else. The basics will follow you through your entire search engine optimization campaign or career so it is always important to get these steps right. Here are some SEO 101 rules you should always follow (in no particular order!): 1. Relevant Keywords - Identifying keywords is most likely going to be the first step with anything you do. I always hear from people that they already know their keywords and then generate CLICK HERE TO READ MORE...
Twitter Marketing – Create a Robust Strategy
Getting involved with the social community means much more than just starting up a Twitter account. Heavy communication and interaction is required in order to build a following on any social community and should be part of your Twitter marketing strategy. Let’s break down how you can use Twitter to help increase your brand and your visitors. I still come across people’s Twitter profiles that do not have a URL in the domain section or even a logo or image uploaded. How could you promote your website on Twitter and forget to fill in these very important sections of the profile? Having an incomplete profile sends a very important message to your audience. Always brand your profile entirely to your business whenever using any of the CLICK HERE TO READ MORE...
SEO Is About Communication Too!
What is the overall goal for all businesses, besides building sales? Communication. They try to communicate something to someone in order to create a reaction. This is how a business grows. Over time the communication cone spreads wider and wider and eventually the audience grows leading to more of some sort of an action that helps the business grow. The same goes with search engine marketing and optimization. Communication is really the key to all search engine marketing campaigns. Every effort someone puts out online is a goal to communicate something. Either communicating a service or a product the final goal is to gain visibility and let an audience know that you have something to offer. Communication will be the driving force of search engine optimization CLICK HERE TO READ MORE...
Cambridge SEO Meetup Announcement
Are you a small business owner looking to increase traffic to your site or a Search Engine Optimization expert interested in networking? If so, you might be interested in the Cambridge Search Engine Optimization MeetUp taking place at the Microsoft New England R& D Center in Cambridge, MA on April 5th 2010 at 6:30pm. I am excited to be presenting “Local SEO Tips” for Local Small Businesses. My goal will be to present basic tips for businesses looking to target local customers through the search engines and through local SEO. Effective marketing of a website on the internet is an essential component in the success of any small business looking to target a local audience. Come see how taking the necessary steps CLICK HERE TO READ MORE...
Improve Your Landing Pages
SEO should not be looked at as just a way to get your website ranking in search results. That is just one factor in the whole end game. Search engine optimization means making your website efficient. It does not only revolve around driving traffic to your website from an organic listing. It also revolves around making your web pages highly efficient as well in order to convert your website traffic. Are you a business that clearly has happy customers? Make sure you have those client and customer testimonials visible for everyone to see, those testimonials are golden in the eyes of your audience or community so it is vital to keep them out in the open for everyone to see. Customer testimonials let your CLICK HERE TO READ MORE...
A Typical Morning Social Routine
A person that is truly involved in search engine optimization does a variety of online marketing items through the day that keeps him or her connected with the online world almost non-stop. For all of you out there who think the SEO should be “free," this will give you a rundown of what a typical SEO person might do on a daily basis to market themselves in the community. It is not a magic pill or a quick winded technical tweak it is straight up marketing and building a business online. Anyway, here is my typical social morning routine, mind you I have 1 year old son at home and I am up early anyway! :) This is based on the types of tasks that CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
