Different Types of Searches, Are You Visible?
We are all sort of accustomed to seek out rankings for organic search only but there are actually many different areas of search other than just organic that is equally important for online business to be visible in.
Below are a few of the more important ones all websites should keep an eye on:
• Image Search – Many search online everyday through image searches to find what they need. If you have a website or blog that uses a great deal of images it is important to optimize those images so that can rank in image search as well. Make the URL of the image friendly along with your image alt tag. Over time you will notice in your analytics information how many people will make it to your website just from using the image search feature.
• Video Search – This is an area that has seen explosive growth over the last few years and will most likely continue to see even more as time goes on. Take the time and make an effort to put out some sort of company video for your business. Prospects will enjoy seeing the video appear in search results. There are ways to get this done on a budget.
• Social Search – You know social search? The thing that everyone is buzzing about now? Well search engines are starting to really index online conversations so it is time to take your online conversation to the next step. Get your audience bumping into your conversations online.
• Real Time Search – Real time search is happening right now! The search engines are getting super fast so they index material very quickly. Are you adding useful material everyday for the search engines to gobble up?
These are just some of the more important areas of search to be visible in. The search engines are starting to evolve and offer much more to the end user so it is important for your brand and your business to be visible in all the different areas of search not just the organic. A few years from now we will most likely see this list grow even more so take advantage of it while it is just beginning otherwise you could find yourself spending a great deal of time and resource to make up for lost time down the road.
9 Responses to “Different Types of Searches, Are You Visible?”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
I am glad finally someone is paying attention to the different types of searches available. From what I have noticed most people tend to focus on search engines a sa whole, for cotent only. And they completely ignore iamge search and video search!
Thanks for your comment…this so so very true! Every type of search is important and does indeed have its place!
Good point about Image and Video search! I hadn’t thought much about having ALL the images on my site clickable, and making the associated URL ‘friendly’. Video search is something I’m just getting my head around. One of the great things about the IM Industry is that it’s constantly evolving, improving and advancing! Andy your journal is proof of that!
Thanks for info. Keep up the great work!
Andy
Hi Andy,
Thanks for reading and your comment. All of the various types of searches and the SEO industry is indeed continuing to evolve for sure!
Nick, do you have any posts that go deeper into the mechanics of video search? I would like to learn more…
Hi Reid,
Thanks for the question, I have written about it before but not that deep, you have given me an idea for a nice future post topic
While I’ve done all those searches myself
as a consumer, it never occurred to me to
leverage them for business. Thanks for the
insight and info!
Cheers.
Good post. There are many different types of search activities and various funnels that can translate to actual sales. Some likely will not but others have potential to improve your bank balances.
Also, Nick…I too am interested in something meaty re: video search. I hope you will include this as a topic for future post.
Hi Tanya,
Thanks for reading and sharing your thoughts, I will certainly write a post about video search (it is on my list of to do topics
Thanks!
Nick