SEO Blackhat Video from SES London
At SES London there was an interesting video about how current SEO people perceive the black hat SEO community. They asked 50 SEO’s how they felt about the black hat community and received many different responses. It was interesting to hear that some of them said they are innovative and push the edges of the algorithms like it was a positive thing that they do. That is all great but what happens when rankings are not as important as they once were?
Check out the video below from SES London about black hat SEOs:
The overall consensus was that they hurt the industry more than they help it. I am all about innovation and finding new ways to communicate your business online, but building a business online requires more than search manipulation which is mostly what black SEO individuals usually target. They are techniques that often times push the technical boundaries not the marketing boundaries which are two vastly different areas to focus on. Search engine marketing in my opinion should be done with a focus on brand building and not a focus of rankings. Search engine rankings will happen naturally over time as you build your business and your links naturally over time. When you force rankings you force yourself to cut corners which over time could come back to bite you in the you know where! Anyway, that is my 2 cents on this topic 
4 Responses to “SEO Blackhat Video from SES London”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
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Brick Marketing - SEO Company
I don’t agree with black hat SEO techniques either. But I don’t completely blaim those that are using it. It’s a race and they think they’ll get to the finish line faster…but they are quite wrong most of the times.
Yeah, I think many people consider moving to the “other side” aka, blackhat SEO since they become impatient and don’t see results fast enough. My philosophy is that work hard have all of the right on site and off site elements in place and good things will indeed happen!
WOW…fascinating mix of hero’s or zero’s
I find from my clients perspective I often have to explain what they do but clients very rarely choose to take their business that way.
Secretly, till now I have a grudging admiration for their creative and experimental hard work. I think surely we should watch, learn and innovate in an off white beige grey sort of way depending on the client and project.
PS. that’s the way we do it in Australia
Hi Brendan,
Hahaha! Glad to hear that’s how its done in Australia
Thanks for reading/watching!