How to Write Sticky Blog Posts
There is no rule book on how a business should be writing blog posts on their website. Just getting a small business to write something in their blog is a great start. It has been proven that just writing blog posts delivers a significant amount of internet traffic to a website than a website without a blog. Blogs should have some sort of structure on what kind of topics you want to write about, but it is ok to stray depending on your business type. Here are some approaches you can take when first starting off with a company blog: 1. Industry - If you have a business that can benefit from a national audience as well as a local one writing about industry related CLICK HERE TO READ MORE...
Search Marketing is More Than Search Results
Search engine marketing and optimization is not just for increasing search engine rankings. It is important to understand that once you believe in the power of SEO your mindset will begin to change and evolve into something much different. Eventually your thought process will move past just reaching search rankings and really building your business online. SEO is about building your brand and your business online. Here are some advanced topics to increase your online brand building efforts: Niche Industry Forums - Forums where one of the oldest forms of internet communication and still hold a tremendous amount of marketing and SEO value. Since many forums are much older your URL will be sitting on a nicely aged domain which is a great benefit. Some forums CLICK HERE TO READ MORE...
Link Building, Do It Right or Don’t Do It At All
Link building is that dreaded phrase that still to this day confuses the heck out of many people trying to figure out how to proactively market themselves online in the search engines. They hear from one source how they need thousands of links to start ranking and from another source they hear just quality links gets the job done. So what is the right answer? In a perfect world you would have an abundance of good quality links pointing from only a variety of targeted authority industry websites. Just building links for the sake of building links is not going to benefit you or the search engines. Links that sit on irrelevant websites can actually hurt you a great deal over time. A link sitting CLICK HERE TO READ MORE...
Different Types of Searches, Are You Visible?
We are all sort of accustomed to seek out rankings for organic search only but there are actually many different areas of search other than just organic that is equally important for online business to be visible in. Below are a few of the more important ones all websites should keep an eye on: • Image Search - Many search online everyday through image searches to find what they need. If you have a website or blog that uses a great deal of images it is important to optimize those images so that can rank in image search as well. Make the URL of the image friendly along with your image alt tag. Over time you will notice in your analytics information how many people CLICK HERE TO READ MORE...
Followers, Fans or Emails? What do You Want?
If you are a marketer in this crazy digital era we live in you know firsthand how important it really is to be visible everywhere. You have Twitter, Facebook and that ancient form of marketing, email. All are very important so how do you prioritize which are the most important to seek during the day? • Emails: The good thing about emails is that they are all yours. Nobody can take them away from you and you can reach out to them however you like. A nice email list is something that can be leveraged also when trying to form any partnerships. Most importantly an email list is tangible and very valuable. It takes a lot of effort to build a list of people who CLICK HERE TO READ MORE...
How to Properly Audit your Website for SEO
If you have had a website for many years but have never really paid much attention to its efficiency in the search engines and you have recently started exploring optimizing your website, here are some areas you can look at prior to audit the current SEO state of your website. Source Code: By right clicking on a page you will have an option that reads source code. This will show you all you’re coding for that specific page. If you look at the top of the coding you will be able to see your meta title tag, meta description and meta keywords targeted for that specific page. Take a look at your keywords, do they seem generic? Are there more than 5 or 6 keywords in CLICK HERE TO READ MORE...
Mike Grehan Video From the SES Conference
Mike Grehan, VP and Global Content Director of Incisive Media gives his opinion on some of the changes that might be happening in the search industry for 2010. It is pretty clear that the industry is changing and evolving and it is important for all businesses that are eager to get involved with search, that they understand that what they might have been reading from earlier years about search engine optimization might not be the same type of information any more. Social online interaction has changed the way people communicate with almost everyone especially their business audience and community. Things like real time search are slowly creeping into search results and making things even more important than ever to take advantage of. Here is the video CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
