Video Marketing Tips from Expert Lou Bortone

Writing by Nick Stamoulis Tweet

Lou Bortone is an online video marketing specialist who hit the nail on the head with this video he recently made. I wanted to let everyone know about this really cool and helpful video. When you watch it some things might sound like he is stating the obvious but you would be shocked as to how many people do not apply these simple steps when uploading any video into YouTube.

Watch the helpful video from expert Lou Bortone below:

It is much more than just uploading a funny or interesting video and calling it a day. You have to put some effort into making sure it is a driving force in the search results for both YouTube and the search engines. You have to optimize your video title, description and keywords just like you would optimize anything else you do online. It is important to remember that optimization is required for everything you do online. It is what allows your efforts to move and dance.