Video Marketing Tips from Expert Lou Bortone
Lou Bortone is an online video marketing specialist who hit the nail on the head with this video he recently made. I wanted to let everyone know about this really cool and helpful video. When you watch it some things might sound like he is stating the obvious but you would be shocked as to how many people do not apply these simple steps when uploading any video into YouTube. Watch the helpful video from expert Lou Bortone below: It is much more than just uploading a funny or interesting video and calling it a day. You have to put some effort into making sure it is a driving force in the search results for both YouTube and the search engines. You have to optimize CLICK HERE TO READ MORE...
Why SEO Requires Careful Attention
If people would realize that search engine optimization is not just a one-time approach that consists of air dropping a palette full of keywords onto your website and flying away, more businesses would be able to see the value in conducting online marketing to grow their business. Think about how much the search engines have evolved from when they first came into the picture over ten years ago. Things change very quickly and so does your online marketing approach. All it takes is a small industry community website to pop up and all of a sudden your audience is there, are you there to greet them? You should be. SEO is long term but requires many tweaks along the way. Here are a few reasons below CLICK HERE TO READ MORE...
Analytics Should Be Your Best Friend
For a newcomer, stepping into the area of search engine marketing can be quite overwhelming especially if they haven’t really ventured into the online marketing space before. It is bad enough for those individuals to try and learn how to do many of the items themselves but to analyze the raw data and dissect it in order to understand how it is working for them could be a lengthy learning curve. There are many good analytics software packages out there, but I highly recommend Google analytics for most websites. It is easy to use, free and reliable. Let’s take a look at some of the most important areas to view in your Google analytics account: 1. Visitors: In this section of your CLICK HERE TO READ MORE...
Twitter Requires a Robust Winning Approach
Search engine optimization is the process of making sure everything is running efficiently. That means that your website is working to its full potential and so are all your online marketing efforts and attempts. Getting involved with the social community’s means much more than just starting up a Twitter account. Heavy communication and interaction is required in order to build a following on any social community. Let’s break down how you can use Twitter to help increase your brand and your visitors. I still come across people’s Twitter profiles to this day that do not have a URL in the domain section or even a logo or image uploaded. How could you promote your website on Twitter and forget to fill in these very important sections CLICK HERE TO READ MORE...






