Bing’s 45 Point SEO Check List
Bing recently came out with their version of an SEO check list that all internet marketers should be trying to follow in some sort of way. Some of the bullet points are very important to talk about and fit into the overall search engine optimization equation very well. Let’s pull out a few that I think are the most important below: “13.Create a custom 404 page so that even if someone encounters an error on your site, they are re-directed somewhere nice.” Huge! If a visitor lands a 404 page and all they see is a blank page than you are missing out on an opportunity to change that visitor into a lead or even a sale. Customize your 404 page so that your visitors have CLICK HERE TO READ MORE...
Rand Fishkin SEO Predictions Video
Rand Fishkin makes some really great predictions for the search engine optimization industry. The one that sticks out the most is that many more business owners are starting to really embrace SEO and applying it to their business. This industry is really growing in many different directions and it is an industry that is improving and becoming much more important for all business owners to take advantage of. Check out the video of Rand Fishkin’s SEO predictions below: GPS marketing has really taken on a whole new life with websites like Foursquare and Gowalla, but recently Google has also introduced their own GPS tracking tool where a person can find anything they want to do in their immediate location which is obviously a direction many CLICK HERE TO READ MORE...
Several Link Types That Matter
The holy grail of search engine optimization (besides content and keywords) is the all mighty link. There are many ways to create links to your website it just takes a little time to and energy. Don’t assume you have to only be on industry leading websites to see good results. Links come in many shapes and sizes. Here are some examples of different relevant links: One Way Links: A one way link is a link that only points to your website. A good example of this would be putting a link in your social profile, an article or a press release assuming that you don’t link back to them would be a one way link. The big thing that I always preach about one way link CLICK HERE TO READ MORE...
Is Bing Solving the Media Indexing Issue?
Still to this day media rich website applications have a difficult time being properly indexed due to the search engines inability to read those types of marketing efforts. Search engines are simply readers which rely on reading text in order to display the correct relevant information. Microsoft has created a new type of technology recently which many large brands have embraced in order to help them index their media rich content. It is called Microsoft Silverlight and it is supposed to offer much more powerful indexing capabilities for media rich content. Rick DeJarnette had this to say on the official Bing webmaster blog: “Right off the bat, there are several things you can do to help the search engine bot learn more about your Silverlight-infused CLICK HERE TO READ MORE...
Get Your Visitor Experience Right
Have you ever visited a website and got frustrated because you either couldn’t find the contact information or had a hard time locating the path needed to be taken to make it through the website correctly? It is called user experience and if you get it wrong and forget to really apply it to your website than your SEO is going to go down the drain. Optimization means all aspects of a website not just search. Before you think about launching an SEO campaign to drive targeted visitors have you stopped and taken a long hard look at your website? If you are not aware of how your user should be engaging with your website you might want to have someone do a really thorough conversion CLICK HERE TO READ MORE...
Page Load Time is So Very Important
With many looming changes waiting around the corner for Google’s search engine nobody really knows what is going to happen when their new algorithm tweak comes into affect later this year. One thing we do know is that they are on a speed kick right now and their goal is clearly to speed things up which means rewarding websites that have somewhat of a quick load time. Here are some ways to speed up your website’s page load time: 1. Images: Do you have an image heavy website? If you use a great deal of images you are going to drastically slow down the load time of your website pages. You have to first compress the images along with using a save for web feature if CLICK HERE TO READ MORE...
Mark Drummond of Wowd Search Video
Mark Drummond, CEO of Wowd talks about the importance of providing a search feature that is real time for the community. Internet users are constantly on the hunt for the most up to date information available online and it starts with being able to find and locate the information as quickly as possible. Mark emphasizes how users do not want to wait for crawlers to find information and display information it into search results that could very well be time sensitive. Online information needs to be rapid, quick and almost instant. Check out the video below from Mark Drummond about Wowd: Real time search has not completely made it into its prime just yet but there is a massive push forward by many websites large and small CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
