SEO and User Experience Go Hand In Hand

Writing by Nick Stamoulis

Search engine optimization is the process of creating inbound pathways to your website for others to be able to find your business website. With that said, wouldn’t you say it is important for that user to have a good experience on your website? Being visible is one part of the process and engaging your audience is another very important ingredient in the game of search engine marketing. A lack of user experience will cause your visitors to leave just as quickly as they arrived. The two components have a very close marriage that requires a careful attention to detail. The process of figuring out your user experience requires a great deal of testing. Testing a variety of styles and conversion metrics will determine how your CLICK HERE TO READ MORE...

May 4, 2010
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SEO

Will the SEO Bubble Burst?

Writing by Nick Stamoulis

Being in the in the SEO industry for quite a while I have seen the industry speed up and grow extremely fast over the last five years and absolutely explode over just the last few years. Recently some are starting to understand that SEO is really a marketing approach and not a science project geared towards just achieving search engine rankings. It is good that some businesses are starting to realize that this is the right approach that everyone should be taking and shifting their focus, but many are still clueless, dumping hundreds of articles and press releases per month, taking spammy approaches just to fill in the search engine results. What happens to all those companies that have been taking a science project approach CLICK HERE TO READ MORE...