Google Mayday Update Confirmed

Writing by Nick Stamoulis Tweet

It is confirmed by Matt Cutts at Google that around the end of April and beginning of May Google rolled out an change to the search engine algorithm that primarily affected long tail searches. Apparently this is all about improving quality of long tail search and does not have anything to do with the much awaited Google caffeine update.

Anyway, please check out the video from Matt Cutts below that discuss the Google Mayday update:

On my end I have not seen any major client Google visitor long tail change as a result of the Google Mayday algorithm update, so it may have affected certain sites with not as good quality or lower Google trust factor. Either way, it is nice to hear about a quality Google update (as opposed to the up to 400 algorithm changes, according to Matt Cutts that Google rolls out each year that we never hear about or get confirmation on). So my advice to you is stay on track with your search engine optimization program, no need to make any major changes to your strategy!