Small Things to Improve Your SEO
There is a thin line between being a good internet marketer and not being a marketer at all but rather a technical spammer. It still gets me how some of this “crap” can still appear in search results that has zero to no user value. You know those links that you open and there are 100 interlinked keywords, 47 blinking affiliate banners and content so painful to read you want to pluck your own eyeballs out. I don’t know what happened and where things took this turn, but that is just not marketing.
Let’s take a look at some efforts you should all avoid:
1. Title Tags: For starters your title should be around 60 characters long. Don’t stuff keywords all the way across the title tag so it actually runs off the page on the far right. This is not quality marketing, this is something my dog stepped in outside. Keep it clean and unique and your meta tags will do much more for you than the other method.
2. Interlinking & External Linking: Interlinking and external linking is a very important component of SEO but when your website has more links than content you have a problem on your hands. This is just a horrendous approach to marketing. If you do have a visitor that actually hangs out on your page for more than a few seconds with this approach consider that a victory. When abused this is an approach that is a turn off for most people.
3. Keyword Stuffing: Your website content should be easy to read and have the ability to walk your readers down a path through a story. Stuffing the heck out of your content with keywords making it impossible to read or spread your company message is a lose-lose situation across the board.
Web users have grown weary of these internet tricks and they don’t respond very well to it any longer. The days of spamming your website to achieve rankings is long gone. Even if your website uses these methods and your pages do actually rank the chances of them converting to an actual customer is going to be slim. Bad SEO will not get your business growing in any way.
39 Responses to “Small Things to Improve Your SEO”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
Great post and great tips on SEO shared. Looking forward on reading more tips from you. Thanks!!!!
Hi Jeff,
Thanks for reading and your comment!
great post easy to understand… thanks for tips!
Amazing how many folks are still trying to do it this way, when having good quality content that folks actually want to consume – and return to consume more – is the right way to go. Thanks for your newsletter and all you do for our industry, Nick.
Hey Nick,
Yeah, some basic but essential tips that are often overlooked, can you believe that some people STILL think keyword stuffing works!
-F
Hello Jeff ,
Thank you very much for your tips it’s not small thing.. now search engin still dance and move ranking alway, how can i do??
Nick,
I look forward to getting your articles each day. This particular one hits the nail right on the head. It’s a challenge to effectively SEO for our clients and make them understand the difference between good SEO and just SEO for the sake of getting rankings. Do you have any more articles and insight that we might use as SEO training tools?
Thanks
Tommy Welborn
Very good tips about SEO. I will learn here. Thank you
As usual Nick. Great tips and good stuff to keep the dishonest – honest and the white hat folks on our toes!
Alton j.
Very good article. I’ll analyse my website again and see if I must change anything. thx
Nice tips, thanks for sharing. If you go by thease you cant go wrong.
Hi Nick I follow you on Twitter, I get your email marketing . Great stuff enjoy reading your articles.
Hi Jeff,
Short but sweet. We all have to bear in mind that a business website has to succeed with the visitor when one arrives.
There no point in spending vast amount of resources on getting one there if those same efforts turn them off.
A sale is a sale. A visitor is not.
Nice usefull article, it really helped me a lot ,
plz keep updating ur site as im regular visitor
of ur site.
Have to admit that I may be guilty of keyword stuffing. Recently came across a new strategy that involves hiding text at the bottom of the home page so when someone clicks on it to learn more it expands so google indexes it.
Thanks for the tips – straight to the point & written in plain English.
thanks for your newsletter,
nice post.
thanks.
So if I have only 33 affiliate banners, I’m not spamming, right? Yeah right
Anyway, yet another great post. Warn the spammers, their time might come to an end.
Hey Nick.
Another great post by the best SEO guy on the web! Thank you sir. I find it hard to believe that people are still thinking keyword stuffing for the engines is the way to go.
I like the new look of your blog. I use your blog as a model for my own.
Lorraine
Hi Tommy,
Thanks for reading and your comment!
There are many great tools, here are some blogs that I read daily:
http://www.searchenginejournal.com/
http://searchengineland.com/
http://www.promotionworld.com/
I hope this helps!
Hi Lorraine,
Thanks for being such a great loyal reader! I am glad you like the new look of my blog
Great,,,Nice post…i have been looking forward in your post. to get some new ideas
Interesting and informative as always. Will delve deeper into the concepts.
thanks………..
can you give me advise about email-marketing
“Pluck your own eyeballs out…” that is very funny and totally true. Thank you for a sense of humor Nick
Hi Gia,
Thanks for reading…sometimes you gotta to keep things light! Glad you picked up on it
Always as usual, great post……straight to the point tips. For those that listen and worked on it….all should be well.
Thanks Jimmy for reading and your comment!
straight and simple – love it!
Excellent post Nick!
You are 100% correct…there is a right way to build a quality website and a wrong way. I’ve been reading your posts for quite a while now, and you always seem to hit the nail on the head. If people just took some time to read all of your posts and FOLLOW your advice, they would be way ahead of the game.
Keep up the good work!
Tom
Fab article.
Hi Nick, This is first time to comment after recieved your newsletter. All your articles are very useful to me. Thanks a lot.
Because big G owns the www universe and because big G for whatever reason has decreed that the way to its heart is backlinking, content really only matters after a visitor opens a web page in their browser window.
Now if you goal is return traffic then you better have good content but if your goal is lots of traffic of which a small percentage will click on a banner or adsense block then content is irrelevant and in some cases the worst the content the more the clicks.
The reality of the internet is that if you do not please the G man then you are some obscure needle in an even more obscure haystack.
All internet spam originates from Google.
If the search engine could produce really relevant results based on web page content rather than the amount and pr quality of backlinks, then spam would die in an instant
And all the wasted man hours spent spamming comments and writing stupid content designed only for backlinking could actually be directed to produce useful information for the www public to use.
In short content you teaches a lot.. in short time I learned very important points and facts about SEO. Nice again keep sharing such helpful articles we need your such guidelines. I have subscribed your blog and also would like to recommend it for my friends.
Great post Nick! Offering great usable content is what people are looking for. The more value you put into your articles and writings, the more people will keep coming back for more!
Very timely article. I have also noticed, particularly with Google, many top listings have have absolutely NO SEO work done on them at all. A title, lots of java script and no meta tags. The very same stuff we are told will get you low rankings.
Hopefully one day this will change and true site relevancy to the search query will be the order of the day.
First time I’ve read your blog Nick, and I think that was an excellent, informative article. A short and snappy read. Good work.
Very impressive article with really countable tips about SEO.Can any one guide me off site SEO techniques….
Hi Barb,
Yes, this is very true, I too have noticed this in the past as well…
Hi John,
For various helpful link building (off site SEO) tips, please visit the link building section of this site:
http://www.searchengineoptimizationjournal.com/category/link-building/
To see just how true this is, look at how the best search engine ranking websites work; look at the structures in place on actual SEO Company websites.