SEMPO Institute SEO, SEM Training Review

Writing by Nick Stamoulis

With internet marketing being such an essential ingredient to any thriving business entity in today’s market place the need to have an organization where others can learn everything from complex internet marketing techniques to essential search engine optimization steps is very imperative. SEMPO Institute can help either a marketing person or an entire marketing team really learn the ropes of internet marketing along with a variety of other business related tools need for success. The SEMPO Institute is a division of SEMPO which is the search marketing trade association so each attendee can feel the comfort of being trained and taught by a group of highly skilled professionals that overlook the search marketing industry. The SEMPO Institute offers many key areas of CLICK HERE TO READ MORE...

Time To Break Your Old Marketing Habits

Writing by Nick Stamoulis

Are you used to doing things a certain way and can’t seem to break the habit? Old habits are hard to break which is why internet marketing can be tough if you do not evolve with the rest of the industry. You might have started doing things a certain way years ago, and found that they just don’t seem to work the same way they once did. That is not a coincidence that is actually the industry moving past you while you fail to evolve. Consider changing things up in order to grow and evolve: Approach: If something works online than great, but if it doesn’t work than you need to fix it. Marketing your business online is not the same as it was 3 years ago. CLICK HERE TO READ MORE...

Local SEO Is Changing Rapidly

Writing by Nick Stamoulis

Search engine optimization and online marketing was once for industry big wigs. That has changed drastically over time. Local SEO is more important than ever. As more and more people fire up their handheld devices and computers to find what they need less people rely on archaic forms of information such as the phone book and newspaper. Local search engine marketing has changed and will continue to change. If you are a business who still relies on ancient offline marketing efforts you will be in for a surprise if you don’t shift gears on the marketing front. Location marketing and geo targeting internet users is all the craze right now. Currently websites like Foursquare and Gowalla are just for recreational use but trust me, the CLICK HERE TO READ MORE...

Welcome to the New SEO Journal!

Writing by Nick Stamoulis

Thanks to the great folks at SWORD Studios, we have redesigned our blog and we went live this morning! Here are the new features with the new SEO Journal: 1. New Design – Based on your feedback, we re-designed the site to make it easier for you to navigate, search and read my daily updates and free tips about SEO and search engine marketing. 2. New AD spots – On average we get about 40,000 unique visitors per month and it is time to try to share some of our space by offering various advertising items on the site. We not only offer low cost display Ads, but also email newsletter and solo email ads. For more information about advertising on the CLICK HERE TO READ MORE...

SEO v.s. User Experience

Writing by Nick Stamoulis

All website owners who understand the importance of search engine optimization and having a successful running website at some point are faced with a rather large dilemma, SEO or user experience? Often times those tools and gadgets that really help in increasing a user experience harm on-site search engine optimization efforts in a great way. In a perfect SEO world everything would be black text on white background but in today’s marketplace that just won’t be enough to really convert website traffic. If the game was just strictly all about rankings and rankings prevailed as the leader than this would be all fine and dandy but we live in a time where branding elements and unique presentation are very important to the whole landscape of online CLICK HERE TO READ MORE...

Testimonials Can Help Your Reputation

Writing by Nick Stamoulis

If you have a reputation management issue on your hands you will certainly have to pull out your arsenal of reactive marketing efforts in order to fight that negative press back to where it came from. This means making your testimonials visible for everyone to read. You now have to win back the hearts of your audience and re-gain their trust once again in order to get sales and revenues climbing again. Here are some things you should do with your testimonials if you find yourself in this situation: Get More: Now is the time to reach out to your best clients and get some new testimonials out of them. It doesn’t matter whether they are one sentence or an entire paragraph your online visitors need CLICK HERE TO READ MORE...

Strategize Your Content Creation

Writing by Nick Stamoulis

The internet has an unbelievable amount of search marketing potential for a business website but to just dive in and flail your arms around in the internet waters will not grow your business the right way. You have to take a step back and figure out which areas you want to be the most visible in and you will want to have a clearly laid out plan of attack. Let’s take a look at some of important ingredients you need to analyze when you put your content marketing strategy together: Your Audience: You know your audience better than anybody else so you will understand their patterns and behavior more than most people especially if you have been in your industry for a long time. Step into CLICK HERE TO READ MORE...

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