What Good Quality Content Means

Writing by Nick Stamoulis

I have seen a few blog posts lately on other blogs of people saying that good content doesn’t really matter. The argument they share is how can a search engine determine what good quality content is or isn’t? It’s not like the search engine has a personality and reads the content and laughs or finds it interesting does it?

I think what it comes down to is how others interact with that specific content. If the search engines see links pointing to a certain article, press release or blog post then they consider that good quality content.

Here are some ways you can achieve good quality content:

1. Unique Spin: If you are writing an article about something that has been written about many times over try taking a different spin on it. If you agree or disagree with the topic apply a new unique spin that hasn’t been approached much in your industry. Re-writing the same old stuff will only have so much of an effect on increasing awareness about your business or your brand.

2. Personality: Don’t forget to try and make your audience smile a bit. Nobody wants to read something that reminds them of paint drying on a wall. They want to have a smile on their face at some point of reading something. Even it is a serious topic there are very tasteful ways to get someone to smile at you. Make your writing piece feel like it is speaking just to the person reading it and you will have more bloggers and other industry professionals linking to your work. These new links will eventually give your writing trust power and be considered “quality content” in the eyes of the search engine.

These are just some of the ways you can increase the power of your writing. You just have to think outside the box and bring something new to the table with your writing. Recreating the wheel is not going to be considered good quality content unless you add something to the belief. Even disagreeing with it and putting up a fight about your new argument will get others connecting and linking to your argument.

8 Responses to “What Good Quality Content Means”

  • 0-60 says:

    What if you write great content, but it’s simply not the type of content that anyone would like to link to? Would you then recommend building links unnaturally via purchasing them from Justbacklinks.com or similar link building service?

  • Andy says:

    Do these bloggers practice what they preach about quality not being important?

    Or are they actually doing as you suggest by putting forward a contrary view. A fancyful unqualified opinion just to get a reaction.

  • Tina says:

    Generally speaking, I agree with this article and also put into practice the two ways of generating good quality content shown above.

    However, it is also significant to choose some refined words/expressions and not to repeat the around 500 most used words. A particular expression, the combination of a specific verb with a noun and/or an adjective can really make the difference in the eyes of the search engines which praize an original text (in whatever context it is featured) also for its originality, refinement of style and quite rarely used lexicon.

  • Enthusiast says:

    Great post, really out of the traditional thinking. M coming back.

  • Thank you for answering the question of What is Good Content! We keep hearing Content is King, but I, for one, have never read a good definition of what Good Content is! Now that I have that understanding, I feel much more confident in writing, and in what I have written. Thanks again!

  • Veronica says:

    Thank you for this article.

    I think it is very useful, as the importance of good quality writing tends to be diminished, as a result of emphasizing the importance of links and linkbuilding.

    In fact, one is not more important than the other, they go hand in hand.

  • I have enjoyed your articles and have learned things that have helped to make my little site better (at least I think so) lastpiner

  • Hi Barbara, Veronica and Steven,
    Thanks for reading and sharing your thoughts! I am glad you get so much out of my content! :)

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