Don’t Let SEO Frustrate You
I understand that for some of you this might be easier said than done but it is important to realize that SEO is often times a long term goal and it is important to pace yourself and be realistic with the goals of your website. There can be many reasons why things take a great deal of time to work for each website and it is important to understand all of them.
Rick DeJarnette from Bing’s Webmaster blog has this to say:
“The reasons for poor ranking are nearly as myriad as the number of sites on the Web. Your site may be competing against some very well established, well-designed sites in your industry niche. Your competitors may have published a ton of useful, expert content, or have implemented a blog or forum where all of your industry’s customers go for information, thus earning them tons of valuable visitors and backlinks. And frankly, it could be that those competing sites have seriously invested in search engine optimization (SEO) efforts when you have not. If your page ranking is not where you want it to be, your site may be due for a serious examination, one that looks for problems to solve and uses optimization techniques that are meaningful to both human visitors and search engine bots alike. You may be ready to consider a site review.”
Many people sometimes think that paying $59.95 per/month with a low cost SEO service will automatically allow your website to start pulling in a great deal of traffic. It is not so much about the money but the factors surrounding the SEO industry that are important to understand. If you are entering into a space that is already highly competitive it will take a great deal of time to really stand out and make your mark. You can’t assume you will just appear in the search results right away and become noticed.
SEO requires time and patience and a thorough review of every search engine optimization ingredient needed to make your website really move around. If you are not sure if your website is optimized right for search it might be wise to have a professional look at it and really make each page 100% search engine friendly. Make sure your meta tags are unique with researched keywords, your content is well optimized with targeted keywords and your URL structures are search engine friendly and you will have a well optimized website.
7 Responses to “Don’t Let SEO Frustrate You”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
This is so true. I find that I tend to talk a lot of business owners out of “trying” SEO when they really could benefit in the long run but want to see results too quickly. Understandable issue when you are used to buying ads vs. building an asset.
Hi Rich,
I agree with you! Great point SEO is a different mindset…building an asset vs buying ads…so very true!
Thanks for stopping by and the comment!
Nick
Good article, I find the majority of our SEO clients have often been lied to in the past by web design companies promising the world but never really delivering more than pay per clicks. We specialise in organic optimisation and are realistic with our targets, giving the client a genuine timescales for search engine success. Its very important to gradually build the sites power up and in the long term it will be better for enquiry conversions.
Hi Rory,
Thanks for reading and your comment.
You are correct, in many cased SEO clients have been lied to in the past. I think building visitors over time makes sense but again, its a matter of having the right mindset, that SEO is a long term type of ongoing strategy…
The title of this article attracted my attention. As most website owners I often feel frustrated due to some poor days when your stats are so modest.
I’ve briefly analyzed your suggestions and made the following considerations:
You say:
- “Your site may be competing against some very well established, well-designed sites in your industry niche.” Here I’ve got a question: considering that my website boasts excellent Italian design, so the problem doesn’t affecgt me, I didn’t know that design also plays a role in website’s rankings. Could you tell me something about?
- “Your competitors may have published a ton of useful, expert content, or have implemented a blog or forum where all of your industry’s customers go for information, thus earning them tons of valuable visitors and backlinks.” I’ts difficult to understand how much useful and expert content should be uploaded, say, per week. In my case, we upload around 4-5 articles per week. And since a few weeks we’ve also launched our blog.
- “And frankly, it could be that those competing sites have seriously invested in search engine optimization (SEO) efforts when you have not.” We constantly invest in SEO.
In conclusion, I think we have to think about the quantity of original content regularly put online and the amount of investment. Right?
Thank you for this article. It’s certainly quite frustrating sometimes when clients want to see results right away and do not realize that it takes time and a lot of patience. I’m all up for setting up realistic targets, but dealing with people can be quite hard. Thank you for this post! It keeps my spirits up.
Hi Eduardo,
Thanks for reading, I am glad and happy my article helped you keep up your SEO spirits