SEO Strategy Tips – Get it Right!
What does SEO mean to you or your business?
To some it means simply putting together a series of inbound links that look like a science project and to others it looks like an online marketing business building plan aimed to actually brand and generate revenue, I think I would take the second approach. The right SEO strategy is not complicated but rather obvious to anyone that is wearing their entrepreneur pants.
Here are some tips for putting together your ongoing SEO strategy:
1. Never go after links from irrelevant sources. This meaning that if you sell car tires a link on a baby product website is absolutely NEVER going to help your link building in any way.
2. Always be consistent. One thing you do not want is to do a big push forward than stop, than do a big push forward and stop again. Keep it consistent and cut that big push forward and spread it out over 2 months rather than doing large “thrusts” of marketing efforts and stopping.
3. Don’t focus on websites that clearly have no link power. If the website just launched that link might not be that great for link building. Age will help link building in a much greater way.
4. Don’t focus on just one area to market yourself. Keep things diverse and your SEO strategy will go much further than just finding a certain location to hammer into the ground.
5. Don’t syndicate an article across a thousand directories thinking you are going to get anything out of that. That type of approach worked years ago and is no longer a real viable SEO marketing approach in today’s online market place.
6. Lack of deep linking. Build links to your important internal service pages and popular blog posts. This will spread your SEO out throughout your website and not just your homepage.
There are good approaches to marketing yourself online and there are bad approaches. It is important to realize that some of the older search engine optimization approaches that were used years ago are simply not the right way any longer. Building a business online now calls for a quality approach backed by a solid plan.
13 Responses to “SEO Strategy Tips – Get it Right!”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
Hi Nick,
This is actually the best way to market on the Internet. It’s slow and methodical but it does work to building a solid presence online and it works great if you’re trying to brand your self.
Excellent information for today’s marketer.
Thanks,
Mike
Hi Mike,
Thanks for reading and your comment!
Yes, slow and steady builds the long term SEO house
Thanks again!
Nick
Hi there,
I want to put you two questions Nick.
May I ?
1. Between ongoing SEO strategy and the content what is more important ?
I know that are good both, if you want to make a good job, but I dont know what are more important in particular. I most focus on content or on the ongoing SEO ?
2. It’s just an impression of mine or Google has changed the strategy for classifying web sites recently ?
Thank you,
George
Hi George,
Thanks for stopping by and for reading.
I always recommend having a combination of both excellent content and relevant link building. I consider good quality content the foundation of the house and the ongoing SEO is the rest of the structure of a house…
I hope this helps,.
Thanks,
Nick
Great article Nick. On your #3 point I have add that if a web site is new yet closely related to yours than having a link from that web site can be highly beneficial within a few months. There is short term but a long term linking strategy is what will keep your site popularity up and steady.
Hi Nick,
Great article! What is the best approach when tryint to get a good link when your link is new and will do them little or no good?
Thanks,
Kent
Hello there.
This was nice post about SEO. But I did not got the second point where the language was not much clear to me what it meant to about stopping and going again. Well a real marketing strategy seems what you said here.
Thanks for the post.
Hello Nick,
Concerning your tips no: 5. Is this not a good method of building one-way links? Also, some claim article syndication does help to push websites up the SERP with this one-way link building method.
I’ll be glad to hear your views. Thanks.
Hi Jimmy,
Thanks for reading and asking your question!
So article syndication did indeed used to be a great source of links but rather then writing an article and sending it to thousands of places, why not target a few good quality traffic generating spots? This provides a much better quality type of link as well…
I think this seems to be a good link building strategy except isn`t 5 back links better than one all the time when publishing an article? Does not the extra links to your article or website help with anything? I also believe one quality link from a high traffic/ranked site is better than at least 20 links from sites which are not ranked. I`m sure they(Google) have their algorithms they go by.But you still have to remember Google tools still counts it as a link if it`s viable and relative to your site.
Hi Mark,
Thanks for reading and your comment. Good point! As far as I am concerned a good quality link is any relevant link that could potentially generate targeted visitors…
Thank you for sharing this information, this will help me to implement my knowledge.
Thanks for reading Ruth! I am glad this will help!
Take Care,
Nick