How to Approach Social Media Marketing
Social media marketing shouldn’t cause a business turmoil and stress. There are no set rules on how a business should approach the stream of communication or how they should interact with their audience because every business is different and every business requires their own personal touch and approach.
There are different ways that a business could head towards social media and here are a few to get any business started:
1. Helpful Tips: If you are in an industry that could really benefit from useful and helpful daily or weekly tips try putting together a list of about 25-30 helpful industry tips every month and start by putting a schedule together and placing them into the daily stream on conversations. This is a very non-aggressive way to dip your toes in the water and get you started.
2. Blog Posts: If you are a business who currently writes a few times per week in your blog a blog posting the link in the pages of the social networks can really help pull in targeted traffic. This is one of my favorite ways to attacks the social media networks because people enjoy reading good quality content and if you are spending some good time and putting in the effort to write quality posts over time you will be rewarded with decent website traffic.
3. Promotions: Promotions right out of the gate are a pretty aggressive approach but it can be done. It will not work for everyone but if you have a brand following behind you and you dive right in doing promotions to build up your following even more you could quickly build up your networks to be even stronger in the social community. Make sure your brand is ready for this approach because if it isn’t it could come back to bite you.
Social media marketing is going to be different for each person and business. Take the time to put together a strategy for your business so that you hit the ground running. Don’t be scared to make some changes and tweaks along the way.
5 Responses to “How to Approach Social Media Marketing”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
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nick@brickmarketing.com
Brick Marketing - SEO Company
Perfect way to get started….I especially agree with the order in which you outlined.
1. Helpful Tips – Helps to earn credibility and be viewed as industry expert.
2. Blog Posts – Great way to start creating a community where interested parties can interact.
3. Promotions – Great way to capture that low hanging fruit, but works best when you’ve built credibility and a community.
I see companies all to often start with #3 without taking advantage of 1 & 2.
My opinion is if you just trying to find ways to market your business in social media networks you might not get the results you expected. Social media is about people connecting, sharing, talking to one another. So the goal is to initiate and participate to the conversation, offer something like tips/advices related to your domain of expertise. Soon enough you will stand-out and achieve your goals.
Hi Andy,
Thanks for reading! So very true! Never put the social media cart before the horse!
Hi Social Media Expert,
Very true! Social media is 100% about people!
Great post! i agree with “social media expert” the more you interact and engage your contacts the better!
Contests are also another great way to build traffic but i think it should be done in combination with 1 or 2 of the things you mentioned in your post!
ps. Your Facebook link doesn’t seem to translate you blog post its just showing a bunch of code.. Thought you might want to know
Thanks Marketing Darcy for reading and your comment! Yeah, I know about that link, we have tried to fix it, it looks like share this issue…thanks again!
Nick