Steps to Build Your SEO
Search engine optimization is one of those things that require certain steps in a specific order to really work well. I often times see many people putting the buggy before the horse really just wasting time, energy and money by not putting the puzzle together in the right sequence. The following are a few SEO steps to consider. I mention FEW because there are so many involved but these are a few to think of: 1st SEO Step: Everything starts with your website. Your website is the foundation for everything else you do online so you want to make sure it is running at 100% efficiency. This means having a well optimized website with unique meta info and optimized well written content. You also want to CLICK HERE TO READ MORE...
Link Building Do’s and Don’ts
Link building is one of these areas of website marketing that has become mysterious to many but at the end of the day there are some very frowned upon approaches along with some link building techniques that are strongly encouraged. Below are some link building dos and don’ts to consider: Articles Marketing: Link Building Do: Write good strategic industry specific articles surrounding topics that have not been beaten into the ground by your entire industry. Link Building Don’t: Pay someone overseas to write 500 articles for you to dump into the search results thinking they are going to generate anything valuable for your business. Press Release Marketing aka Online Publicity: Link Building Do: Pick company newsworthy topics to write about and announce to your community using industry trusted distribution resources with CLICK HERE TO READ MORE...
Internal Link Building Tips to Remember
Linking building and site structure go hand in hand. You might be tempted to only spend your time on building your external link structure but it is also important to not forget about spending time doing something about your internal site structure as well. Key Areas of Your Internal Link Building Include: Footer Links: Your footer is an amazing way to really increase your internal link building. There are many ways you can approach constructing your bottom navigation and it depends on how your site is built but a bottom footer with links to your important pages is a great way to strengthen your internal link building. This is an example of our footer. You can see we have links pointing to all of our most important pages CLICK HERE TO READ MORE...
Future of Search Engine Marketing
What the future of search engine marketing holds nobody really knows but the signs are clear as to where things are going for anyone or any business looking to market almost anything on the web. The way people interact and communicate online is always changing and nothing stays the same for too long. We are obsessed with speed and things being quicker at all times and quality of life is about to change. How are things changing the search engine marketing landscape? 1. Local Search Engine Marketing: Local search engine marketing was once not very important, now it is crucial for survival. Whether you are a car dealership or a lemonade stand marketing yourself online is vital to bringing in new customers. Local marketing utilizing location based CLICK HERE TO READ MORE...
SEO Agency: What to Look For According to Google!
When Google comes out and tells you what you should be looking out for in an SEO agency or firm it is important to listen up. Matt Cutt’s states that are certain red flags you should listen out for when searching for a search engine marketing company to help you out with your exposure. He claims there are many good SEO agencies out there but there are also some bad apples to watch out for. Here is a great video from Google’s Matt Cutts about hiring SEO agencies: Things to watch out for when interviewing SEO Agencies: Vagueness: If you are not sure what the SEO agency is planning on doing you should find a different vendor. Search engine optimization is not voodoo or magic; it is proactively CLICK HERE TO READ MORE...
If Social Media Was a Cake
Social media is sort of like a cake if you think about it. Every month you add new layers on top of new layers really strengthen your image and your brand. What kind of efforts do you like to include in your daily correspondence with your community? Let’s take a look at some of the online communication efforts that should be happening that might not be right now. Presentation Sharing: Presentation sharing is one of those things that people don’t pay much attention to but really should. Sites like Scribd.com and DocStoc.com are amazing places to post older presentations you might have sitting around. With the ability to leave links behind not only can you build up your community with the social aspect but the ability CLICK HERE TO READ MORE...
SEO Concerns for Ecommerce Websites
Search engine optimization is important for all types of websites including ecommerce platforms. Things can get tricky for e-commerce websites because some have many products. It can become quite an immense task to have to optimize thousands of merchandise pages but if you want to be successful online you are going to have to take the time and dive into SEO at some point. It is no surprise that good quality unique content is an important step to the process of optimizing a website. Often times on an e-commerce website you could have product categories where the only difference between ten or fifteen products could be simply the color. It might be easy to write one product description and simply change out the text for the CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
