How to Approach Social Media Marketing
Social media marketing shouldn’t cause a business turmoil and stress. There are no set rules on how a business should approach the stream of communication or how they should interact with their audience because every business is different and every business requires their own personal touch and approach. There are different ways that a business could head towards social media and here are a few to get any business started: 1. Helpful Tips: If you are in an industry that could really benefit from useful and helpful daily or weekly tips try putting together a list of about 25-30 helpful industry tips every month and start by putting a schedule together and placing them into the daily stream on conversations. This is a very non-aggressive CLICK HERE TO READ MORE...
SEO Is Far From Dead
The search engine optimization industry is quite crazy at times when you take a step back and really take a look at things. If you have been in the industry for quite a while you will know that SEO has changed drastically from what it once was back in the day. For a very long time the search engines have been significantly trying to eliminate those who spam the search engines only to increase short winded search results that might have worked a few years ago but might not be so potent in today’s business world. Search engine marketing is a very dynamic form of marketing and is always going to be changing which is actually quite a good thing. It is an industry that CLICK HERE TO READ MORE...
Infusionsoft CRM, Email Marketing Software Review
Are you sitting on a pile of email addresses at your company or business that are being severely underutilized? Chances are you are not alone. Email marketing is one of the oldest digital forms of communication and promotion and it is still to this day one of the most powerful. Infusionsoft has created a very easy to use hassle free way to promote whatever you want through a variety of powerful email campaigns funneled down through a very powerful CRM dashboard. Infusionsoft also acts as a very powerful CRM system that allows you to automatically keep track of all your email contacts in one location. You don’t have to fiddle with other websites and hope that all your efforts sync up correctly. CLICK HERE TO READ MORE...
Google Created US, So Don’t Complain!
Google is not dumb by any means, but they really can’t complain about the SEO industry because they single handedly have shaped the entire search industry. Unethical practices are going to spring up anywhere there is a chance to make some money and you have to take the good with the bad. Google has made lots of money for themselves but in the process they have spawned and industry with no regulation and no benchmarks leaving things wide open for you know…the bad people. Google Pagerank: If you ask me Google pagerank was one of the biggest culprits to the overall madness of online spam. Many website owners got so wrapped up over the notion of increasing that little number that they lost track of the CLICK HERE TO READ MORE...
SEO Has No True Definition
Before you can understand how to exactly approach web based marketing for your business you have to truly understand the definition of SEO. Ask 5 different search marketing professionals what search engine optimization is and you will most likely get back 5 different answers. One thing that we can all agree on is that search engine optimization is the process of making your online marketing efforts 100% efficient. ef•fi•cient [ih-fish-uh nt]: –adjective: Performing or functioning in the best possible manner with the least waste of time and effort; having and using requisite knowledge, skill, and industry; competent; capable: are liable, efficient secretary. According to the dictionary.com definition it means to perform or function at an optimal state. What is your optimal state to operate at? If you are CLICK HERE TO READ MORE...
Dan Schawbel Personal Branding Video
Personal branding expert Dan Schawbel interviewed the CEO of 1-800-Bakery, Stephen Pizarra a few years ago to understand how exactly they have achieved their success on and offline. Stephen explains that they have really focused on branding their business through the web to pull in an audience. Even though the online landscape is changing and the video is from 2007, the overall themes are still very relevant and this is a very useful video. Check out the Dan Schawbel’s personal branding related video below: They realized that a quality branding approach online is going to lead to a much happier and successful business than if you just try to manipulate your way through search results. Search rankings are important but at the end of the day your CLICK HERE TO READ MORE...
Don’t Forget About Typos
It might sound crazy but when it comes to marketing yourself online you have to consider everything that goes into it. A search engine search field is filled with many different errors that people repeatedly will type in by accident when search for some of the largest brands in the world. I do it almost every day. Mix up characters, type in the wrong characters or completely misspell stuff. There are ways to really capitalize on this error. Pay Per Click: Since PPC allows you to focus in a certain keyword phrase and allow you to target it specifically you can get those visitors that might be misspelling your branded keywords. People do sometimes search like this: Bing wwwbing www.bing www.bing.com If you are a brand that is many different misspellings CLICK HERE TO READ MORE...
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
