Google Gives SEO Link Building Advice
The way the search engines operate is almost always changing. Sometimes the changes happen while we sleep and sometimes we are given a heads up way in advance so that we can prepare for the blow. Regardless building links is always going to be an integral part of building up a business online.
In a recent blog post Google gives their advice on some ways to build up nice quality links pointing to your website in order to get on Google’s good side.
“Directory entries are often mentioned as another way to promote young sites in the Google index. There are great, topical directories that add value to the Internet. But there are not many of them in proportion to those of lower quality. If you decide to submit your site to a directory, make sure it’s on topic, moderated, and well structured. Mass submissions, which are sometimes offered as a quick work-around SEO method, are mostly useless and not likely to serve your purposes.”
I’m really glad Google has addressed this because I still see people trying to purchase the mass directory submission services that simply blast out your information to a large amount of useless directories that virtually give off no linking power at all. Google recommends finding industry specific directories that are relevant to your business or your industry and focusing on getting your company listed in those websites.
“It’s important to clarify that any legitimate link building strategy is a long-term effort. There are those who advocate for short-lived, often spammy methods, but these are not advisable if you care for your site’s reputation. Buying PageRank-passing links or randomly exchanging links are the worst ways of attempting to gather links and they’re likely to have no positive impact on your site’s performance over time. If your site’s visibility in the Google index is important to you it’s best to avoid them.”
Basically what Google is saying is that if it sounds too good to be true it probably is. Link building is an effort that takes time and strategy and trying to cut corners and buy links is a bad idea and should be removed from your marketing plan.
16 Responses to “Google Gives SEO Link Building Advice”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
When starting a search engine marketing campaign, link building strategies is an absolute must.
Thanks for reading and your comment!
Link building is a must to a good solid long term SEO program…of course on site optimization is the foundation of the house!
Thanks & Take Care!
Nick
What a fantastic post!
Thank you Nick.
Sound, solid advice from those in the know.
I know mass directory submissions are not helpful, but what about this site that I recently found that submits to social bookmarking sites?
http://socialmarker.com/#
I haven’t used it yet, I’ve manually submitted to a bunch of these already, but am strongly considering using this to submit to the rest.
What are your thoughts?
Thanks!
So does this mean that niche directories are in since they tend to be topical?
what is the next step after you have entered your links into a few relevant directories on your topic?
Thanks for the info on this site and it makes a lot of sense. I was thinking about using fast links but will not after reading this.
This is so true
I believe many people want to make money overnight, and of course for some using spamming techniques money does come in quickly but it is short lived. Slow link building will put you on top in the long run, not only that, if done correctly will point quality users to your site, keep the quality content coming and so will the visitors.
Jeff
Thanks for the good updates, Nick. Your insight is always appreciated. And you’re right (as is Google obviously), that each link is akin to a vote. The quality of this ‘vote’ is crucial and telling. I know of no person of significant influence who was ever placed in an office of trust by a voting constituency of porn, gambling or counterfeit Viagra enthusiasts. So why should a website be any different, right?
Great article Nick! I’ve been searching for this answer from a reliable source and now I finally found one.
I think long term link building is just that – It takes a LONG TIME. I have been thinking of implementing a directory in a sub domain of my existing site . I just wonder what kind of help that would be for increasing my page rank on my site.
Since reciprocal link doesn’t pay back at all in term of optimisation, it mean we are only left with guenuine back link. I’ve contacted about 75 webmaster in the last weeks to get a link, to related on topic website. Guess what, none of them answer. Nobody want to post link if they dont get anything back in return… it’s really hard, and blog have nofollow tag too.
at least i’m happy that less and less people will get benefit from buying cheap link
how can we make effective SEO by link building. We are working on link building by free method or in free link building sites, so how it will be effective for our website or it will be or not. Does it effective for increase the google rank or improve the alexa ranking? Because it takes so many days or month to approve, So is it beneficial or not?
“randomly exchanging links are the worst ways of attempting to gather links”
Is this statement referring to reciprocal linking?
Thanks for the tip Nick.
Link building is one of the most important of over 200 components in the search ranking. Without having a strategy with clear short and long term objectives, a website will get too far. Unfortunately today many companies who are planning to implement seo start with the link building without properly on-site optimisation.This is a big mistake. It is great to see Google is changing the game.
Thanks everyone for your comments and for reading!
Take Care,
Nick