In House SEO – Find the Right People
The great thing about building your business through SEO has been for smaller businesses, it is really a level the playing field and allows everyone to be competitive. You could be a business that doesn’t have a tremendous marketing budget and really make a significant impact online with a little elbow grease. All you need to do is make some time and learn the craft of marketing a website in the online space and you can quickly gain some much needed visibility through your SEO efforts in house. Offline you didn’t really have that choice, you either paid for the effort or it didn’t happen and the online space has really changed the way businesses now communicate with the masses.
Just because you do not have a 1 million dollar yearly PPC budget doesn’t mean that you can’t make a significant impact online. Writing some press releases, articles and getting active in your social space doesn’t cost you anything but time. Often times the biggest challenges are finding an employee in your company that can help you market your business and pull together your SEO efforts online. Go through your current employees and shift some roles and responsibilities around in order to give an employee some new room to help you spread your message in the web space. Chances are you have an employee sitting around at your business that should be helping you market your business online over what they might be doing now. Sometimes all you might need is to send that employee to some basic search engine marketing training to give them that extra knowledge on how to grow your business online in order to really help you. If you are not capable of hiring a search marketing employee and have not begun to do anything online you need to start to think about making this type of shift. Your business can’t afford to wait any longer sitting dormant online.
Chances are your competitors have already found a way to market themselves to your exact audience in the online space. Sitting around and waiting for things to change on their own will not help your brand grow in the search results. You have to start marketing yourself now and building your in house SEO resources. Go through your employees and find which one spends time online and could really be able to help you, you will be happy you did.
6 Responses to “In House SEO – Find the Right People”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
Thanks for this post Nick , I totally agree
“You have to start marketing yourself now and building your in house SEO resources”
Some SME’s want to control every aspect of SEO and question every decision even though they do not even know the basics. In my opinion this waste time, to truly go forward and build on daily SEO you actually have to start SEO.
HI SEO Forward,
Thanks for reading and sharing your thoughts!
It is essential for an in house SEO manager to really understand the basics of SEO from A to Z!
Thanks again for your comment!
Nick
I think many companies are not really familar with SEO, how to get nature search results and how long it takes to get those results. So their managers may not agree all their proposals and ideas. Unless company has its own IT department, otherwise it is better to get professional company who does it more Efficient
Hi,
Thanks for reading and sharing your thoughts. I agree many in house SEO manager do face a tough road ahead since many managers tend to not understand the long term nature of SEO. This is why internal education is essential (just like sometimes I have to educate my SEO clients before and during the SEO and link building process).
Thanks again for reading!
Take Care,
Nick
Hi Nick,
We’re a small company and we have started to involve some of our staff in the SEO/social media process. Mostly because (a) we couldn’t afford some of the pricing being quoted out there for SEO services, (b) because we’d been burnt by 2 different firms previously so we were a little gun-shy, (c) because SEO takes time, a short commodity in a small business.
So we have one person is in charge of Facebook specifically. Everybody is on LinkedIn but a core of 3-4 employees contribute regularly. As the owner, I tweet regularly.
We’ve also launched a “Blog for Fun” program whereby employees get 4 hours of paid time off to use at their discretion for anything ranging from medical appointments to “mental health days”. We made the announcement 1 month ago and so far had 4 entries! See http://www.greenfield-services.ca/2010/09/greenfield-launches-blog-for-fun-program-for-employees/ for more details.
We’re making our SEO strategy a way for our employees to be more engaged in the overall well-being and exposure of the company. We think that’s a win-win!
Hi Doreen,
Thank you very much for sharing your story here!
This is a great example of how to properly take control and effectively take your SEO program in house…
Thanks again for your comment & take care!
Nick