Don’t Go SEO Crazy!
If there is anything true to search engine optimization it is that when you tend to obsess over one particular method or action eventually it gets your website into trouble.
Here are some things you should never be obsessing over when it comes to your SEO program:
Pagerank: Obsessing over Google Pagerank could eventually get your website into hot water. What I mean by this is that people tend to get so focused over increasing that little number in the tool bar that they lose focus around actually growing their business online. Google Pagerank sometimes makes people try to cut corners which eventually will come back to bite you.
Content: Content is still probably one of the most important aspects to growing your business online but it must be good quality and strategic content. Paying someone 50 cents and article to write 500 and dumping them into the search results is not good quality content nor is it strategic. I often bump into websites where the owners took the approach of shoveling 1,000 articles into the website as each individual pages and the only thing that happened was a loss of rankings.
Directory Submissions: There is no reason why you need 5,000 directory submissions for your company. There are about 50-100 good quality directories and that is all you really need. Chances are the search engines won’t even recognize all the others. Don’t obsess over directory submissions because it is a waste of energy to put all your focus into this practice.
Search engine optimization should always be strategic and planned and you never want to beat one or two efforts into the ground. Search engine marketing can often times make entrepreneurs and website owners obsess over certain efforts causing more harm than good. Don’t worry about what your competitors are doing for the most part. Just worry about making efforts that will consistently grow your brand and your business and do not obsess and go SEO crazy!
16 Responses to “Don’t Go SEO Crazy!”
The Search Engine Optimization (SEO) Journal is Written by SEO Expert:
Nick Stamoulis
Tel - 781-999-1222
nick@brickmarketing.com
Brick Marketing - SEO Company
This is especially true with the new Google Instant. We don’t know how it will impact yet. Will it change SEO? New methods? For sure…
But good quality content will never go out of style!
Hi Fredrik,
Thanks for reading and your comment!
It will be very interesting to see how and if Google Instant changes the SEO game. Exactly correct! Great content NEVER ever goes out of style
Thanks & Take Care,
Nick
I think we are all waiting to see what imapct Google instant will have on Search Engine Optimisation.
@Nick thanks for the interesting article and I couldn’t agree with you more. We carry out various SEO methods and techniques to ensure that the online marketing strategy has a good balance. We have been SEOing for a few years now… making mistakes along the way but learning vital lessons including everything you just said.
I agree with you in this aspect, with so many companies just throwing information around like rice at a wedding, it is good to see that someone points out that companies just need to focus on what Google is trying to achieve, as Larry Page said about Google’s Goal: “understands exactly what you mean and gives you back exactly what you want.” Google wants the best companies ranking #1, so just focus on having a quality site that is well rounded and specific product focused.
Hi Michael,
Thanks for reading and your comment!
Keeping your SEO program balanced and putting a good online marketing push always helps long term!
Thanks & Take Care,
Nick
It comes back to balance, balance and balance – particularly if you are a legitimate, consumer-interactive, long term thinking business owner.
Lost in the details. So true is it to balance SEO.
What’s your opinion about Google focusing on better Navigation, Transparency for the “about us” page, and a clear and open “privacy policy?”
Thanks,
Jay
Good comments – most SEO people stress the importance of SEO as it the ONLY way to market on the internet…
I have been in the SEO industry for 10 years and all I can say is yes I agree!
Hi Nick,
I recently subscribed to your newsletter, the informations about SEO marketing is very valuable to my new safety online training course, my website is in the process of being completed and I would need all the marketing tips I can get to move it forward.
Thank you very much for writing good articles.
Elena
Hello Nick,
I am addicted to read your articles and I would like to say “Thank god !” I have good habit. Anyway I got your message. Really patience is very important in search engine optimization. Obsession always dangerous in web marketing. Only I could not understand Search engine optimization should always be strategic. What should done exactly according to strategic search engine optimization. If possible, Can you tell me in short?
Thanks everyone for your comments!
Hi Atul,
Not sure, I understand your question, but SEO should not work in a silo and should be integrated into all aspects of your online and offline marketing. Thanks so much for reading!
Take Care,
Nick
Nick, I still feel like it is a game. I sell moccasins and I’ll be honest my products don’t change that often. It is frustrating for me to try to think of new content all the time. Any time I come up with new content it seems superficial.
A very nice article. I would appreciate your input about the 50-100 quality directories you mentioned above. Where do we locate them? Thanks.
Here are some good places to research directories:
http://strongestlinks.com/directories.php
http://www.seocompany.ca/directory/top-web-directories.html
Hope this helps.
Thanks!
Nick
I completely agree with your article, but i think website should have a decent page rank pr 3 or pr 4 is a decent number, 20 relevant directory submission is more than enough, on page optimization is must and very effective factor in SEO.